Refocus, Redirect
“Customers may sometimes propose unforeseen processes when
“You must, on occasion, sing your own praises. Let your boss know exactly what you are doing because if you don’t sing your own praises maybe nobody else will.”
they see how our solution fits into their logistics operations. However, based on our experience, we know these suggestions may not always be effective. Rather than simply agreeing, we respectfully say ‘no’ and guide customers toward the most beneficial approach, ensuring long-term success and building strong, loyal relationships that encourage repeat business.” Nikos Silivestros CEO, Mantis
Jeffrey D. Plumley President, ASF Liquid Logistics
“A trap that new leaders tend to fall into is when some new, fancy way to do something comes along and they dive into wholesale change headfirst just because it’s the hot new thing. They come in with change on their minds rather than figuring out how it worked before and then determining if change is really necessary. When it
is, sometimes a gradual adjustment is better. It’s the same as with brand strategy. If you adjust direction every year, you never get to where you want to go. Evaluate, define the need for change, and be targeted.” Jennifer Timblin Global Big Truck Marketing Strategy and Activation Manager, Hyster Company
“Never say ‘I do not care about your personal situation.’ People work with and for people.” Inna Kuznetsova CEO, ToolsGroup Avoid, Never Do
December 2024 • Inbound Logistics 37
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