S P O N S O R E D
SUPPLY CHAIN VISIONARY
Addressing Customer Needs Through Strategic Diversification
F or Don Caddy, CEO of Engineering Innovation (Eii), diversification means addressing real customer challenges. “It’s not about trends; it’s about thoughtful expansion to deliver value,” he says. EARLY PARCEL AUTOMATION Eii specializes in simplifying mail and parcel sorting, offering solutions that enhance efficiency and address pain points. Ecommerce growth pushed Eii to expand into parcel automation. “We saw the explosive growth of ecom- merce while mail was slowing down and knew parcel sorting could soon become a new bottleneck for many of our customers,” says Caddy. This shift allowed Eii to serve small- to mid-sized businesses with scalable, effi- cient solutions, solidifying its leadership in mail and parcel automation. RECENT INNOVATIONS Eii’s cloud-based Apian Sort Engine removes the need for costly IT infrastruc- ture, offering smaller businesses enhanced visibility across sites. This innovation enables flexibility and scalability without high upfront costs. On the parcel side, the Shuttle Divert upgrades Eii’s Chameleon sys- tem. Designed for parcels like polybags and oversized packages, it provides high
throughput while integrating seamlessly into existing systems. “The Shuttle Divert responds to growing demands for han- dling challenging parcels efficiently,” Caddy notes. CORE OFFERINGS V. EXPANSION Eii has always prioritized modularity and customer-driven solutions, says Caddy: “We innovate; it’s in our name!” But scal- ing these principles has required adapting to broader industry trends. That’s why Eii ensures its innovations remain adaptable to customer needs and industry shifts. When it comes to future trends, growth in ecommerce and demand for sustain- ability are driving the need for accessible, modular automation. “Customers seek scalable solutions that minimize waste while enhancing operations,” Caddy explains. LESSONS LEARNED Customer focus is key to successful diver- sification, says Caddy. “Solving real-world problems is our pri- ority,” he emphasizes. “Flexibility and industry engagement, such as involve- ment with trade organizations, help Eii adapt and deliver value. By staying cus- tomer-focused and forward-thinking, Eii continues to lead with solutions that tackle logistics challenges head-on.”
LEADER Don Caddy CEO, Engineering Innovation sales@eii-online.com www.eii-online.com 765-807-0699
VISION As a leader navigating a rapidly changing logistics landscape, Don Caddy focuses on solving real challenges through thoughtful diversification and scalable solutions.
“Just like our modular systems are designed to evolve alongside our customers’ businesses, our approach to innovation is designed to adapt alongside the needs of the industry.”
40 Inbound Logistics • December 2024
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