Inbound Logistics reaches and engages supply chain decision makers. WHO ARE INBOUND LOGISTICS READERS? Decision-makers! » Corporate management » Logistics, transportation, and supply chain management » Warehouse and inventory management » Purchasing, operations » Manufacturer / producer » Retail / ecommerce, wholesale, distributor » Supply chain service providers » Utilities, telecommunications, agriculture, construction, and more
2025 CONTENT GUIDE
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“ With supply chain top of mind more than ever, our mission is to provide today’s business logistics managers the information and decision support they need to speed cycle times and get closer to their markets
2025 Content Guide
— Felecia Stratton Editor since 1984
and customers. Inbound Logistics ' content conveys the importance of the mission and provides the examples — on whatever platform readers use — that help today’s leading business logistics managers compete by discovering and creating wealth for their companies. ”
5 | Audience 7 | Platform Numbers 8 | 2025 Content 12 | Every Edition 13 | Logistics Planner 14 | Content Marketing 16 | Broadcast Marketing 17 | Merchandising 18 | Advertising Rates 19 | Advertising Specs 20 | Newsletter Specs 21 | Web Specs 22 | Connect with IL
“ Scalability. Survivability. Matching the inbound flow of products to demand signals enables today’s enterprise managers to scale efficiently to market conditions.
—Keith Biondo Publisher since 1990
How? By working collaboratively across the value chain to reduce inventory, produce and distribute more efficiently, serve customers faster, and speed the order-to-cash cycle. Join us as we provide the information that supports them in their search for new expertise, technologies, services, and solutions to create more efficient enterprise processes. ”
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IL Audience Inbound Logistics reaches and engages supply chain decision makers
FUNCTION
COMPANY TYPE
SPEND
Less than $1 million 8%
Transportation management 14%
19% Services
36% Corporate management
41% Retail, ecommerce, wholesale
25% $1-10 million
44% $10-49 million
20% Supply chain management
40% Manufacturing
30% Logistics management
27% $50 million+
WHO ARE INBOUND LOGISTICS READERS? » Corporate management » Logistics, transportation, and supply chain management » Warehouse and inventory management » Purchasing, operations » Manufacturer / producer » Retail / ecommerce, wholesale, distributor » Supply chain service provider » Utilities, telecommunications, agriculture, construction, and more
READER COMPANIES INCLUDE: » 3M » Amazon » Apple » Best Buy » Campbell Soups » Carvel » Coca Cola » Colgate Palmolive » Costco » CVS » Disney » Dole
» GE Appliances » General Mills » Hershey Company » Hyundai-Kia » Johnson & Johnson » Microsoft » Nestle Purina » Nike » Pepsi » Procter & Gamble » Raytheon » Target » Tesla » US Air Force » Walmar t
SERVICES THE IL AUDIENCE BUYS:
Motor freight 82 % Expedited, small package deliveries 74 % Logistics technology, TMS, WMS 72 % Third-party logistics solutions 69 % Warehousing, fulfillment, DC services 64 % Air freight, expedited 54 % Ocean / ocean intermodal 44 % Rail / intermodal 44 % Global shipping, freight forwarding solutions 40 % Port, site, facility selection 38 % Materials handling equipment, solutions 35 % Transportation equipment 16 %
» Dollar General » Dow Chemical » Dunkin’ » ExxonMobil
...and many more
COMPANY SIZE: » 1 - 99:�����������������������������������������������56% » 100 - 249:�����������������������������������������16% » 250 - 499:�����������������������������������������8% » 500 - 999:�����������������������������������������5% » 1,000+�����������������������������������������������13%
SOURCE: IL Survey, July 2024
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ILPLATFORM Numbers
Today’s logistics, transportation, and supply chain managers are always on the move and want Inbound Logistics with them wherever they go. We deliver in-depth content through newsletters, digital editions, social media, apps, web, and the best-qualified magazine edition in the segment.
88,000 Audited Subscribers
50,000+ Audited Monthly Subscribers
+10,000 monthly unaudited readers
MAGAZINE EDITIONS Reach responsive and motivated readers who understand total cost of logistics ownership and who need the best services and solutions to stay competitive.
DIGITAL EDITIONS On smartphones and desktops, your branding and sponsored content message reaches responsive readers—any way they want it.
38,000+ Downloads APPS
225,000 Audited Recipients
220,000+ Audited Monthly Page Views
85,000+ Audited Reach
NEWSLETTERS IL 's audience of readers responds to a variety of e-newsletters to fit your marketing mission—from banners, custom content and whitepapers to lead gen, and across all industries and titles.
WEBSITE With 220,000+ audited page views and an average of 105,000 unique visitors per month, inboundlogistics.com places among the top websites globally.
SUPPLY CHAIN INSIGHTS Promote your whitepapers and other content in this monthly newsletter with bonus distribution—magazine, social media, app, and evergreen on inboundlogistics.com
120,000+ Audited Views
357,000+ Audited Followers
400,000+ Audited Downloads
LINKEDIN BUSINESS NETWORK Generate instant response by posting your brand, sponsored content, or solutions on the largest LinkedIn audience in B2B publishing audited by BPA.
PODCASTS Reach top decision-makers with your thought leadership and expertise when and where they want it. Featured on Apple and Google Podcasts, Amazon Alexa on demand, and other podcast channels. SOCIAL MEDIA NETWORK Need quick exposure to promote a post, whitepaper, video, or expansion announcement? Tap into IL 's robust and responsive X (Twitter), Facebook, and Instagram networks.
VIDEO Leverage your video investment on IL 's YouTube channel or by including a corporate video in your Logistics Planner Profile.
61,000+ Audited Followers
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2025 Content
DISTRIBUTED ACROSS ALL IL PLATFORMS
FEBRUARY FEATURED THEME:
MARCH FEATURED THEME: GLOBAL SUPPLY CHAINS & TRADE IL scours the globe for case studies, trends, research, and more to help readers match demand to supply across the world. CONTENT » Supply Chain Compliance + Directory/ Resource Guide » Tuning Supply Chains in India » Product Spotlight: AMRs/AGVs » 10 Tips: Improving Warehouse Safety & Productivity » Focus On: Ecommerce » SPONSORED: GTM Solutions Providers » SPONSORED: Georgia MERCHANDISING » World Trade / Global Logistics RFP » Magazine & App Editions » Web Directory Ad » Social Media
ENTERPRISE AUTOMATION The move to enterprise-wide automation grows more urgent, and yields results for cutting-edge enterprises. IL explores the most promising solutions and what they mean for today’s demand- driven companies. CONTENT » Future of the Automated Supply Chain » U.S. Ports: Top 5 Upgrades and Investments » Reverse Logistics Strategies » Developing Skillsets for the Supply Chain of the Future » Logistics Staffing Solutions & Directory » 10 Tips: Using Expedited Freight » Vertical Focus: Automotive MERCHANDISING » Enterprise Automation RFP » Enterprise Automation Decision Support Tool » Magazine & App Editions » Web Directory Ad » Social Media
JANUARY FEATURED THEME: LOGISTICS PLANNER
The Logistics Planner showcases logistics sector leaders in a free profile. Establish your brand and value proposition on multiple platforms—efficiently, effectively, all year.
CONTENT » Logistics Game- Changer: Robotics » Drayage Solutions Streamline the First Mile » Meeting Demand Surges » Customs Compliance To-Do’s » High-Value Shipping » AI in Supply Chains: Overhyped or Already Helping? » Selecting a
» Site Selection Trends » Urban Logistics: Managing Costs and Challenges » Retail Logistics: Success Stories » Top 5 Public Policies Impacting the Supply Chain » 10 Tips: Sustainability » Focus On: Nearshoring SUPPORTED BY » Planner App » Planner Supplement: Web/Digital » Magazine Editions » Web Editions » Special Planner E-Newsletter » Social Media » Planner RFP OPTIONS » Embedded Video » Podcast
3PL: Red and Green Flags » Managing Your Supply Chain Budget
» Small Businesses, Big Supply Chains » Fighting Supply Chain Fraud » Healthcare Logistics: Supporting Pharma, Biomedical Advancements
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2025 Content
DISTRIBUTED ACROSS ALL IL PLATFORMS
APRIL FEATURED THEME: SUPPLY CHAIN TECHNOLOGY
MAY FEATURED THEME: WAREHOUSING/ MATERIALS HANDLING
CONTENT » Six Steps to a Sustainable Supply Chain » G75: Green Supply Chain Partners » Ecommerce Fulfillment » Guide to Intermediaries » 10 Tips: Addressing Workforce Shortages » Vertical Focus: Cosmetics » JOINT SUPPLEMENT WITH IHS CHEMWEEK: Chemical Logistics » SPONSORED: Hawaii Logistics MERCHANDISING » Green Logistics RFP » ChemWeek Ad » Chemical Logistics RFP » Chemical Logistics Newsletter » Magazine & App Editions » Social Media » Web Directory Ad JUNE FEATURED THEME: SUPPLY CHAIN SUSTAINABILITY Running a lean and sustainable supply chain helps the IL audience gain a competitive advantage, boost performance and connect with green- minded buyers.
& ECOMMERCE FULFILLMENT In-depth coverage of
CONTENT » Top 100 Supply Chain Tech Providers » Original Research: Supply Chain Tech Perspectives » Quick Guide to Leveraging AI in Your Supply Chain » Annual Web Directory » 10 Tips: Optimizing Reverse Logistics » Vertical Focus: Perishables » SPONSORED: Alaska » SPONSORED: Cross-Border Solutions – North America MERCHANDISING » Logistics IT RFP & Decision Support Tools » Magazine & App Editions » Social Media Plugging in to how the latest technology drives enterprise excellence, the content and online tools in this edition enable the audience to identify IT solutions and contact best- in-class providers.
CONTENT » Warehouse Success Stories: From Cold Storage to Fast Fulfillment » Warehouse Automation Innovations » Product Spotlight: Drones » 10 Tips: Cutting Transportation Costs » Focus On: Ports/Maritime » SPONSORED: Pallets and Warehouse Equipment » SPONSORED: TMS Roundup » SPONSORED: Nearshoring Solutions MERCHANDISING » Warehousing RFP » TMS RFP » Magazine & App Editions » Web Directory Ad » Social Media warehousing and DC best practices supporting supply chain optimization. Also showcases leading technology solutions.
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2025 Content
DISTRIBUTED ACROSS ALL IL PLATFORMS
AUGUST FEATURED THEME: RETAIL/ MANUFACTURING SUPPLY CHAIN How supply chain partners can take a strategic approach to manufacturing processes and supply chain operations to synchronize data and speed inbound deliveries to stay competitive. CONTENT » Connected Factories Support SC Efficiencies » From 3D Printing to CNC Machining: Manufacturing Innovations Drive Speed » Retail Logistics » What If You Can’t Get There from Here: » 10 Tips: Selecting a 3PL » Vertical Focus: Apparel » SPECIAL REPORT: Keep it Cool: The hottest providers and technologies serving cold chain logistics. » SPECIAL REPORT: Port Profiles MERCHANDISING » ECommerce/Retail RFP » Magazine & App Editions » Social Media » Web Directory Ad Overcoming Unique Last Mile Challenges » Product Spotlight: Wearables
SEPTEMBER FEATURED THEME: TRUCKING & TRANSPORTATION Wrapped around in-depth trucking content are interactive devices—RFP, Decision Support Tool, and an over-the-road web directory— that help transportation service buyers find new carrier partners. » 11 Ways to Collaborate with Your Transportation Provider » Procurement Do’s and Don’ts » 10 Tips: Ensuring Supply Chain Visibility and Responsiveness » Focus On: Sustainability » SPONSORED: WMS Update » SPONSORED: YMS Update » SPECIAL REPORT: Freight Bill Payment & Audit Solutions MERCHANDISING » Trucking RFP & Decision Support Tool » WMS & YMS RFP » Freight Payment RFP » Magazine & App Editions » Social Media » Web Directory Ad CONTENT » Original Research: Trucking Perspectives » Top 100 Truckers
JULY FEATURED THEME: THIRD-PARTY LOGISTICS
The definitive 3PL resource for 30+ years, this edition offers in-depth 3PL content, profiles the Top 100 3PLs, and reveals the reader-selected Top 10 3PLs.
CONTENT » Top 100 3PL Providers » Original
» Site Selection Best Practices » Warehousing Robotics » AI Boosts SC Tech Solutions » Healthcare Supply Chain Advancements » Point/ Counterpoint: Tackling Supply Chain Issues » Government Regulations on Transportation: What Shippers Need to Know » 10 Tips: Making Your SC Disruption-Proof » Focus On: Digital Twins
Research: 3PL Perspectives
» 3PLs Boost Supply Chain Efficiency and Resiliency » Readers’ Choice: Top 10 3PL Excellence Awards » Project Logistics » Military Supply Chains » Enabling End- to-End Supply Chains » Rail Connections Bolster Cross- Border Services MERCHANDISING » 3PL RFP
» 3PL Decision Support Tool » Magazine & App Editions » Social Media » Web Directory Ad
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2025 Content
DISTRIBUTED ACROSS ALL IL PLATFORMS
CONTENT » Multimodal Solutions » From Leading Sites to Drayage Innovations: Port Investments and Infrastructure Upgrades » Maritime Update: Shipping Lines Introduce New Solutions » 10 Tips: Optimizing Direct- to-Consumer Operations » Vertical Focus: Pet Supplies » SPECIAL REPORT: Logistics- Friendly Locations » SPECIAL REPORT: Manufacturing & SC Regions of Excellence MERCHANDISING » Ocean/Intermodal RFP » EcoDev RFP » Magazine & App Editions » Social Media » Web Directory Ad OCTOBER FEATURED THEME: MARITIME, INTERMODAL & RAIL Tracks the latest trends, changes, and improvements in ocean containerization, intermodal and rail service, breakbulk, and ports.
CONTENT » Expedited Solutions: Velocity » Next Generation Labor and Talent » 10 Tips: Becoming a Shipper of Choice » Focus On: Peak Season Preparation » SPECIAL REPORT: DC Efficiency Boosting Innovations » SPONSORED: Florida Explores premium services that may come at a higher cost, but are essential for time-sensitive shipments that require quick turnaround. NOVEMBER FEATURED THEME: EXPEDITED/LAST-MILE
CONTENT » Cold Chain Storage and Transportation » Pharmaceutical Supply Chains » CX Winning Moves in Supply Chain » 10 Tips: Deploying AI in Your Supply Chain of Logistics Leaders MERCHANDISING » Cold Chain RFP » Magazine & App Editions » Social Media » Web Directory Ad » Focus On: Electronics » SPONSORED: Profiles DECEMBER FEATURED THEME: COLD CHAIN LOGISTICS Improved services and solutions add more temperature sensitivity, extend shelf life, and manage seasonality in complex supply chains. This edition has storage, transportation, and distribution strategies down cold.
MERCHANDISING » Air/Expedited RFP » Magazine & App Editions » Social Media » Web Directory Ad
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EVERY Edition
Inbound Logistics connects you with leading logistics practitioners, providing educational, how-to content with actionable takeaways.
LEADERSHIP Conversations with the Captains of Industry
Dancing a Maritime Ballet, Every Day
If you want to shadow Barbara Melvin on a typical day at work, better lace up your sneakers. “You could easily be climbing on a crane or looking at a piece of equipment with a problematic part,” says Melvin, president and CEO at South Carolina Ports. “You could be standing in the truck lanes, greeting a longshoreman or heading for the gate center.” Melvin calls port operations “a maritime ballet,” and she knows the dance well. She has been with SC Ports for nearly 25 years, working in government relations and external affairs before being named COO in 2018. Promoted to president and CEO in 2022, she became the first woman to lead a top U.S. operating container port. Melvin slowed down long enough to describe how she has grown as a leader and fill us in on recent initiatives at the port. IL: When you moved from government relations to the COO role, how did you get up to speed on all you needed to know? The transition worked because the leaders within operations took the time to teach me the ins and outs. I did a lot of listening. And I determined that my leadership should be to provide air cover. We had the best people in the business in all departments of operations. My job would be to get them the resources they needed to continue being the best in the industry as they served our ocean carrier customers and the importers and exporters. IL: What’s one experience that shaped you as a leader? When I joined the port in 1998, we were in the middle of a large conversation with our state and the local community about where to expand. The port’s vision was to build on Daniel Island, a green space that would require all new infrastructure. The community wanted us to consider redeveloping a former naval base in North Charleston. The road to an effective compromise was long and hard, but in April 2021 we opened the Hugh K. Leatherman Terminal at the naval base site. This is one of many experiences that have taught me not to let the perfect be the enemy of the good. The compromise that’s necessary in government relations applies in operations, too. I learned not to stumble over small things that went wrong and to focus instead on the larger things.
Barbara Melvin President and CEO South Carolina Ports
Every day, Barbara Melvin is up at 3:30 a.m. and asleep by 8:30 p.m. In between, the first woman to lead a top U.S. operating container port walks the halls, talks to people, creates an open environment for collaboration and problem-solving, and celebrates victories of any magnitude. by Merrill Douglas
14 Inbound Logistics • April 2023
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CASE STUDIES/ HOW TO’S » Vertical Focus: Industry deep dive. » 10 Tips: Wide-ranging best practices developed with input from industry experts. » Casebook: Case studies » DC Solutions: Inside look at leading distribution centers, including materials handling equipment and technology. » IT Toolkit: Profiles of low-cost, high-impact logistics IT solutions. » E-tales: Ecommerce challenges and solutions. » Last Mile: A look at logistics from an offbeat, humorous perspective. NETWORKING » LeaderShip: Advice spotlighting service provider / customer relationships.
» Good Question: Readers give great answers to hot topics. » Reader Profile: In- depth interviews with leading supply chain and logistics practitioners. » Dialog: Robust discussions driven by reader feedback. » Noted: A brief take on new contracts, awards, and promotions. NEWS » InfoSnacks: Tasty bits of logistics and supply chain information. » Takeaways: Breaking news, commentary, and events shaping the future of global logistics. » Calendar: Logistics events. » In Brief: New products and solutions. » Spotlight: The latest tools and technologies for supply chain stakeholders.
OPINION/COMMENTARY » 3PL Line: Guidance for best logistics practitioners. » Carrier’s Corner: Covers air, ocean, rail, and road issues. » Checking In: IL ’s publisher provides opinions, advocacy, and supply chain perspectives. » Eco Dev : Leaders offer infrastructure and site location news and views. » Ecommerce: Addresses issues and challenges of online retail. » Fine Print: Supply chain legal issues. » Green Landscape: Sustainability perspectives and expertise. » IT Matters: An inside look at logistics and supply chain technology. » Lean Supply Chain: Tips for eliminating waste from supply chain operations. » Retail Rethink: Supply chain tips for retailers. » Reverse Logistics: How to find value and efficiencies through returns management.
» Risks & Rewards: Risk management strategies, tips, and alerts. » Smart Moves: Logistics career and education advice from the experts. » Supply Chain Security: Addresses global security and chain of custody issues. » Trade Compliance: Expert advice on complying with new rules and regulations. » Viewpoint: Readers and industry experts challenge the logistics market, driving change and improvements with their opinions. DIRECTORIES » Resource Center: Full contact information for leading supply chain solutions and products. » Web_Cite City: Transportation, logistics, and supply chain web directory. » Supply Chain Insights:
and insight from the captains of industry.
Whitepapers, e-books, videos, and podcasts.
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LOGISTICS PLANNER
THE LOGISTICS PLANNER is used by everyone from the corner office to front-line decision- makers—all year long—to learn about and connect to the innovators in supply chain management, technology, warehousing, third-party logistics, transportation, and more. Every advertiser with a full-page ad (or sponsored content) in the January magazine edition receives a free company profile in the Logistics Planner.
View online at inboundlogistics.com/all-logistics-planner
Your ad or sponsored content earns you a profile in the January edition.
Your ad or sponsored content also includes a RFP-enabled web profile with video*
» CEO photo and
mission statement » Corporate graphic or video* » Built-in Request For Proposal functionality » In-depth description of your services and solutions » Logo and full contact information including live web and e-mail links » Company social media links *video is optional and subject to additional cost.
WITH YOUR JANUARY AD AND PROFILE YOU ALSO GET: » Free web and digital RFP » Enhanced SEO » Back links to your website » Social media promotion through IL ’s X (Twitter), Facebook and LinkedIn channels
Includes fully searchable digital edition with live links to your company website, social media, and planner video
Includes app edition— the best way to get your solutions and brand on mobile devices.
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CONTENT Marketing
Get your important message into the marketplace through custom, targeted editorial content.
KNOWLEDGE BASE Highlight your expertise and opinion to our readers—and position your company as an industry leader.
THOUGHT LEADERS Emphasize your thought leadership to our responsive audience with this Q&A, featuring a leading executive’s cogent answers to important questions.
SOLVED This special case study outlines a supply chain problem and how you provided the solution. This is your chance to showcase your company’s problem-solving prowess.
THOUGHT Leaders SPONSORED CONTENT
Optimizing Customer Service and Corporate Value
Q How can a company maximize customer service and corporate value? A The first interaction is often with the customer service department. This team makes the first impression, setting the tone for the relationship and the perception of how your brand can fulfill their needs. Suppose the experience is pleasant and productive; your credibility increases. The customer will be uncertain and doubtful if it’s less than ideal. Without a strong foundation, the probability of your customers considering a competitor sig- nificantly increases. Retaining customers and reducing churn is crucial to the bottom line, and, in the age of online reviews, a positive customer experience is also a profit driver. Q How can the internal silos impacting the customer experience be better connected and streamlined? A All customer-facing teams should have reliable processes that alleviate internal silos and deliver seamless customer care. If a customer needs to repeat activities, such as requesting an invoice, filing a dispute, tracking a shipment, or inquiring about a pick-up, it diminishes the value of the relationship. Customers demand a seamless experience that minimizes time investment and stress level. Evaluate your customer experience and remove blockers or dead ends. Staff training is also essential to ensure consistency of service. Q How would you describe most customer service departments’ visibility of their companies’ supply chains? How can that be improved?
A Visibility into the shipment lifecycle is critical to the team’s ability to resolve concerns during the first interaction. DDC’s partners have a variety of technologies that allow us to track and monitor all shipments throughout the entire journey. Access to CRM, TMS, and partner sites allows agents to view the status in real-time. This is key when locating a delayed or misplaced shipment or changing the routing number on the fly. For each of our tailored Customer Care pro- grams, we have access to a variety of tools to gather information, share updates, and help resolve any glitches in the shipment process. If 100% real-time visibility is unavailable, DDC will advise on the best technology solutions to close the gaps. Q How should operational support address critical delivery failures or supply disruption? How does DDC tackle these challenges for clients? A Weather, traffic, technical issues, driver problems, and human error impact this industry. With consistent training, business continuity processes, disaster recovery plans, and equipping your customer service team to be frontline problem-solvers, you will calm customers and find the solutions to meet their needs. DDC’s goal with our Customer Care suite is to always go beyond what is expected. Every cus- tomer should not only be satisfied but delighted with the outcome. This builds loyalty and con- fidence in your brand. This level of service is critical to customer retention and growth.
Donna Kintop SVP of Client Experience, North America DDC FPO www.ddcfpo.com
January 2023 • Inbound Logistics 57
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HOW (HELP ON THE WAY) This practical, step-by-step “how- to” article is designed to be used, redistributed, saved, and referred to again and again. HOW appears—along with your exclusive ad—in magazine, web, and app editions.
CUSTOM CONTENT Celebrating an achievement, milestone, or new offering? This page can highlight recent accomplishments, spotlight notable corporate news, or enumerate any new offerings and service upgrades.
ABOVE & BEYOND: EXCELLENCE IN CUSTOMER SERVICE This sponsored content profiles your most notable customer service achievements.
SPONSORED CONTENT
ABOVE& BEYOND Customer Service Case Studies
Scaled 3PL Solutions Heal Pharma’s Supply Chain
H.O.W. HELP ON THE WAY
SPONSORED BY R2 LOGISTICS
A large pharma company teams up with Hub Group to achieve compliance with the best service at a reasonable cost.
B eing entangled in complexity is typical of some companies’ supply chains. Companies in highly regulated sectors often bear the burden of managing increasingly complex, intricate supply chains while facing a greater level of scrutiny than other businesses. Fines can even be incurred for severe supply chain disruptions. Hub Group professionals understand, and they regularly apply technologically advanced, scalable solutions to simplify these complexities. The supply chain team for a large pharmaceutical company realized it needed a third-party logistics (3PL) provider when it was so tied up in the tedious process of assigning carriers for its large portfolio of products—each with a diverse set of compliance and customer requirements—that it couldn’t advance its supply chain strategy. The company sought to consolidate its carrier base and reduce the effort to manage its massive supply chain. Upon learning of Hub Group’s outsourced 3PL services, the supply chain team saw how it could apply Hub Group’s tools and processes across its entire network to fulfill a simple, central objective: Achieve compliance with the best service at a reasonable cost. Using optimization tactics, deep carrier relationships and creative thinking, Hub Group has simplified this complex network and continuously pursues even greater efficiencies.
FOUR STEPS TO LOGISTICS SIMPLICITY 1. First, Hub Group conducted a full analysis of the company’s outbound network. Its network included hundreds of customers and even more carriers, each with its own unique requirements and processes. The analysis identified portions of the network that were prime candidates for optimization and uncovered carrier payments that were significantly higher than Hub Group’s negotiated carrier contracts. 2. Hub Group then modeled every feasible scenario, sometimes in excess of 40 in the span of just a few weeks. Each scenario was accompanied by recommendations on how to achieve the perfect balance of the customer’s three core variables: compliance, service and cost. 3. Recognizing efficiency that could be achieved with a single point of contact, Hub Group inserted itself as the intermediary between the carrier network and the manufacturer. This change streamlined communication and delivered a single point of accountability for the outbound network while nimbly managing carrier compliance, performance and pricing. 4. Hub Group then applied its leading
How to Manage LTL Spend with a TMS If you don’t know how much your company spends on LTL shipments, you’re not alone. Because of the complex nature of LTL moves and the complicated pricing structure, you may be paying more than you need to and leaving margin dollars on the table. For small to mid-size companies that ship LTL several times a week, but don’t have an in-house transportation director and analysts on staff, managing a $10 million annual LTL spend can be challenging. There’s a tipping point of around two or more LTL shipments per day where managing LTL manually becomes overwhelming for existing staff. Partnering with a 3PL that offers a comprehensive transportation
SUSTAINED, SCALABLE RESULTS With a focus on stability, Hub Group quickly engineered and executed its scalable solutions to preserve and support customer relationships. The scalability of Hub Group’s services was the highlight of the solution. As the customer identifies a new opportunity or a problematic segment of its supply chain, Hub Group works alongside its team, feeding it data, analysis and recommendations as needed. Hub Group continues to independently monitor the supply chain, pinpointing inefficiencies in existing solutions, challenging processes and maintaining a collaborative approach to continuous improvement. Hub Group is a world-class supply chain solutions provider that offers multi- modal transportation services, including intermodal, truck brokerage, dedicated and logistics services. Employees deliver innovative solutions to help customers better control supply chains and their costs.
7 THINGS A TMS CAN DO FOR YOU
management system can help your enterprise take control of LTL spend. A TMS geared toward mid-size shippers can be like a travel booking site where you can compare rates for carriers all at once. Rather than making phone calls to get quotes, the TMS pulls quotes from three carriers and allows the shipper to make an informed decision without a lot of back- and-forth with phone calls and emails. Like an airline booking site, the user inputs origin, destination, and freight characteristics. The system connects to multiple LTL providers to retrieve quotes. The shipper can select the carrier, rate, and service level that fits their budget and shipping requirements. The system automates the quote and booking process and allows for gathering and analyzing data about your transportation spend that isn’t very easy to manage with spreadsheets. The data will help CFOs analyze the transportation spend, which can be a hidden expense. The TMS can shine a spotlight on transportation costs so that companies can be assured their money is being well spent. Larger companies may have the headcount for a transportation analytics staff. With a comprehensive TMS, smaller organizations can benefit from the same functionality. In partnering with a 3PL, the shipper can use a DIY model or a DIFM, or “do it for me” model. The 3PL can handle the quote and booking process, or the shipper can manage that internally. As the competitive landscape in global and domestic supply chains gets tougher every day, managing transportation spend is a powerful tool for maximizing a company’s financial health. A TMS can help a company get a handle on the variables in the supply chain, and reduce the opportunity to make mistakes due to lack of information. Adopting a TMS to simplify the LTL quote and management process can reduce spend, improve service, and give management the information they need to manage for success.
O 1. GET MULTIPLE RATE QUOTES: Stop back-and-forth calls. O 2. BOOK FREIGHT: Use a click instead of a phone call. O 3. PRINT BILLS OF LADING: Automate document flow. O 4. PRINT PACKING LISTS: Use a single source of information. O 5. TRACK AND TRACE: Get information instantly instead of dispatchers calling drivers. O 6. PROOF OF DELIVERY: Speed up payments with real-time documentation. O 7. FREIGHT CLAIMS AND AUDITING: Analyze spend for misclassifications and mistakes.
technology and internal business intelligence teams to develop a
customized dashboard tying every point in the customer’s network to a central system. The dashboard provides a financial pulse of its network along with key insights to performance and compliance.
Visit www.hubgroup.com for more information.
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38 Inbound Logistics • April 2020
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CONTENT Marketing
From regional coverage, economic development special sections to supplements highlighting unique industry vertical solutions, I nbound Logistics showcases your value proposition and connects you with our responsive readers. For less than you might imagine, IL writes, edits, designs, and produces a special section spotlighting your capabilities, and delivers it to corporate leaders who are redesigning their end- to-end supply chains. By participating in our special supplements, you put your credentials on the desks and desktops of business logistics leaders — 100% of whom are qualified to make buying decisions on supply chain, logistics, transportation, site selection, real estate, finance, and other services.
OUR 2025 CONTENT MARKETING LINEUP INCLUDES THESE TOPICS:
» Alaska Logistics: How providers and ports rise to the logistics challenges of the Last Frontier ( April ) » Automation/Robotics/Equipment Enabling DC Efficiency: Spotlighting products and systems that streamline DC processes ( November ) » Chemical Logistics: Joint supplement from Inbound Logistics , Inbound Logistics Mexico/ LATAM , and Chemical Week ( June ) » Cold Chain Logistics: The hottest providers and technologies serving cold chain logistics. (August) » Cross-Border/North America: Showcasing providers that keep shipments to and from Canada and Mexico moving efficiently ( April ) » Florida Logistics: Spotlighting the providers and ports that make the Sunshine State a strategic powerhouse ( November ) » Freight Bill Payment & Audit Solutions: Spotlighting freight bill pre-audit, audit, payment, and related financial and logistics solutions ( September ) » Georgia Logistics: Detailing how the region’s logistics providers and ports fuel economic growth ( March ) » Global Logistics World View & GTM: The ports and providers that help manage global enterprises ( March ) » Hawaii Logistics: How logistics providers serve the island efficiently and cost-effectively ( June ) » Logistics Development/Port Profiles: How regions leverage port investments and expansion to attract new manufacturing plants and distribution centers ( August )
» Logistics-Friendly Locations: Spotlighting regional logistics hot spots ( October ) » Manufacturing & SC: Spotlight on regions of excellence ( October )
» Nearshoring Solutions: Benefits and challenges ( May ) » Pallets and Warehouse Equipment: Pallet services and systems that keep supply chains running smoothly ( May ) » Profiles of Supply Chain Visionaries: The thought leaders driving supply chain/logistics forward. ( December ) » TMS Roundup: Profiling the leading transportation management solutions providers ( May ) » WMS Roundup: Profiling the leading warehouse
management solutions providers ( September ) » YMS Roundup: Profiling the leading yard management solutions providers ( September )
SPONSORSHIP INCLUDES: - Brand ad and sponsored content profiling your solutions. - An executive interview.
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BROADCAST Marketing
WEBINAR Designed to strengthen your brand in the market and present insight from your experts through discussion of ideas, market trends and analysis.
WEBINAR PACKAGE DISTRIBUTION » eBlast & Social Media Promotion » Registration, Hosting, Gating » Post-Production Web and Social Media Distribution » Evergreen Web Posting for SEO & Your Third-Party Distribution » Deliverables, Video Link
PODCAST Designed to share ideas and insight from industry’s experts through thoughtful analysis of the market, coming trends, potential trouble spots, and more. Distribution includes Apple, Google, Amazon, iHeartRadio, Spotify, Stitcher, Pandora and other podcast platforms along with IL ’s website and social media channels. Listen: bit.ly/IBLPodcast VIDEOCAST Hosted by Inbound Logistics , our VideoCast series is designed to share ideas, insight and analysis from your subject matter expert—in video format. Deliverables include video and bonus audio release with distribution across the Inbound Logistics platform. Optional LinkedIn Live Event and custom eblast packages are also available. COMPANY VIDEO Present an overview of your products, services, and solutions along with the organization’s competitive differentiators through video. Company Overview, Lite and Site Tour options are available.
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MERCHANDISING Takes It Further Your ad or sponsored content appears across all our channels.
ADS in digital and app editions
INCLUDED WITH YOUR MAGAZINE SPONSORSHIP: » Digital, Web & App Editions. Your sponsorship runs across all these editions with no additional charge. » RFP. With select sponsorships, your company will be included in our powerful RFP search engine, connecting you to customers looking for the perfect logistics partner. » Web_Cite City Profile. Posted online for a full year, with a link to your website. » Social Media. IL promotes every edition across our networking channels—LinkedIn, Facebook, X (Twitter), Instagram, and others.
RFP Your company appears at the purchase point
of logistics projects all year
WEB_CITE CITY Digital and web listing for one full year
SOCIAL MEDIA Access to IL ’s 425,000+ network connections
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ADVERTISING Rates
Ad Units Inbound Logistics wants to make creating and delivering ads for our publication as simple and error-free a process as possible. See our online tools to access: » Downloadable ad templates in all of our print ad sizes » Our InDesign Preflight Profile » A PDF Export Preset for creating press-ready PDFs to our requirements » Video tutorials for preparing ads to our specifications » All at: inboundlogistics.com/production
RATES & SPECS EFFECTIVE 1/1/2025–12/31/2025
PREMIUM POSITIONING RATES Fourth Cover
25% premium 20% premium
Second Cover
Third Cover 15% premium Opposite Table of Contents 10% premium Center Spread 10% premium
ADDITIONAL SPECIAL POSITIONING: Based on availability, check with your sales representative.
PUBLICATION SPECS: » Trim size: 7 7/8” x 10 3/4” » Bleed size: 8 1/8” x 11” » Critical live matter (e.g., type) must be at least 1/4” away from trim edge
Crop Marks
1/4” safety Page Edge 1/8” bleed
DIGITAL EDITION SPONSORSHIP Your logo on the digital edition email announcement to subscribers Digital Cover Wrap Evergreen on the web
Critical live matter
Edition Rates (net) UNIT SIZE 1X
3X
6X
9X
12X
MATERIALS CLOSE DATE: 15th of the month prior (e.g., Sept. issue closes Aug. 15)
Page
$7,988
$7,578
$7,374
$7,263
$7,169
Premium Split Page
$8,808 $8,349
$8,120 $7,996
$7,891
Spread $13,454 $13,085 $12,716 $12,347 $11,979 1/2 Page Spread $8,480 $7,690 $7,200 $7,000 $6,900 2/3 Page $6,284 $6,130 $5,976 $5,822 $5,668 1/2 Page (Island) $6,053 $5,906 $5,759 $5,612 $5,466 1/2 Page $4,913 $4,800 $4,688 $4,575 $4,463 1/3 Page $3,549 $3,477 $3,405 $3,334 $3,262 1/4 Page $3,209 $3,146 $3,085 $3,024 $2,962
ISSUE RELEASE DATE: 20th of the month (e.g., Sept. issue publishes Sept. 20)
» Upload ad materials to bit.ly/ILupload
REGULATIONS: A. Agency commission: 15% on gross space, payable to recognized agencies. B. Cancellations or changes in orders will not be accepted after closing dates. Cancellations must be in writing via email and none are considered accepted until confirmed in writing by the publisher. Short rates: rates per insertion based on number of insertions used within contract year. Contracts not fulfilled are subject to rebilling at shorter frequency rates. Units cannot be canceled within 31 days prior to issue month, go-live, or deployment. C. The publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to Acts of God, strikes, accidents, outages, or other circumstances beyond the publisher’s control. D. Rates and units of space are subject to change without notice. However, at any time the change in rates becomes effective, contracts may be canceled without incurring a short rate adjustment, provided the contract rate has been earned up to the date of cancellation. E. In the event of non-payment, the publisher reserves the right to hold the advertiser and / or advertising agency jointly and severally liable for all fees, charges, costs and expenses. F. Advertiser’s creative materials may not simulate the editorial content of inboundlogistics.com, or in any other way be misleading to the user. All creative is subject to approval. G. When tendering content to Inbound Logistics, the provider affirms and guarantees the provider has the right to use all content — images, illustrations, text — in its ad, Planner profile, inserts, or any other Inbound Logistics platform elements. It is the advertiser’s obligation to answer any challenges to intellectual property rights for any materials supplied to, and disseminated by, Inbound Logistics or Inbound Logistics Latin America.
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ADVERTISING Specs
1/2 PG. SPREAD(bleed) 15 3/4" x 5 3/8" (16" x 5 1/2" with bleed)
2-PAGE SPREAD (bleed) 15 3/4" x 10 3/4" (16" x 11" with bleed)
1/2 PG. HORIZ. 7 7/8" x 5 3/8" (8 1/8" x 5 1/2" with bleed)
FULL PAGE (bleed) 7 7/8" x 10 3/4" (8 1/8" x 11" with bleed)
1/3 PG. VERTICAL 2 3/16" X 9 1/4"
1/3 PAGE 4 1/2" x 4 1/2"
2/3 PG. VERTICAL 4 1/2" x 9 1/4"
1/2 PG. VERTICAL 3 1/2" X 9 1/4"
1/4 PAGE 4 1/2" x 3 5/8"
1/2 PG. ISLAND 4” X 7 1/2”
Don’t have an ad?
MATERIAL SUBMISSION REQUIREMENTS » Press-ready PDF files only—PDF/X-1a format required » PDF must include crop marks and 1/8” bleed on all sides » All fonts must be embedded in PDF file » File names must include advertiser name and issue date (e.g., acmelogistics_sept2025_ad.pdf) » Output resolution of all images must be at least 266 ppi » All transparency must be flattened in the PDF » No OPI comments or other information may be embedded » Materials due 15th of month prior to issue date. » For questions regarding magazine ad submission requirements, contact the Production staff at: production@inboundlogistics.com
Ask your sales representative about our design / ad creation services.
* Publication assumes no responsibility for quality control of off-spec ads. Off-spec ads may be rejected and new materials requested (at advertiser / agency expense) in time to meet Inbound Logistics’ deadline. Electronic files that don’t meet specs are subject to additional charges ($80/hr., 1 hr. minimum) if Inbound Logistics is required to make any changes to conform submitted materials to the above specifications.
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ADVERTISING Specs/eNewsletter
» Dialog e-Newsletter: Features Inbound Logistics content with banner and inline text ads available. Distributed three times per month. » Custom E-Blasts: Individual e-newsletter promoting corporate solutions, events and webinars, solution briefs, etc. » 10 Tips: Special release sponsorship e-newsletter provides practical, actionable advice to help solve logistics and supply chain challenges. » Supply Chain Insights: Monthly collection of logistics and supply chain management whitepapers, e-books, solution briefs, podcasts, and videos. Gives the IL audience the opportunity to quickly and easily read your information. Ad Options
e-Newsletter Ads
PREMIUM TOP BANNER: 600 X 60
BANNER: 600 X 60
e-Newsletter Specs » Acceptable e-newsletter banner formats: JPEG/GIF/Animated GIF. » Static banner maximum size: 60K. » Animated GIF banner maximum size: 160K. » Materials are due 2 weeks prior to posting/release date. » Upload materials: bit.ly/ILupload
FULL SKY-
SCRAPER: 120 x 600
» VIew specs online: bit.ly/eNewsSpecs
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ADVERTISING Specs/Web
Web Ads
Additional Web Options » In-Article Box: 300x250 » Rich Media: Super leaderboard rich media expansion to 970x550 60K; animated » Inline Video: Ask your sales rep for details Web Specs » Acceptable web banner formats: JPEG/GIF/Animated GIF. » Static banner maximum size: 60K; Animated GIF; banner maximum size 160K. » Materials are due 2 weeks prior to posting/ release date and can be uploaded to:
SUPER LEADERBOARD: 970 x 90
LEADERBOARD: 728 x 90
TOP BANNER: 600 x 60
TOP BOX: 300 X 250
bit.ly/ILupload
BOX 2: 300 X 250
More » Podcasts: IL produces, edits, and distributes. » Videocasts: IL produces, edits, and distributes. MATERIALS CLOSE DATE: » 15th of the month prior (e.g., Sept. program closes Aug. 15) » Custom Company Videos: IL produces, edits, and distributes. » Webinars: Complete webinar production and promotion » Social Media: Take advantage of IL ’s extensive social media audience » Video: YouTube compliant or any convertible video format
BOX 3: 300 X 250
TILE: 90 x 90
Contact your salesperson for additional information.
ANCHORED SUPER LEADERBOARD: 970 x 90
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CONNECT With IL
CONTENT & PRODUCTION Felecia Stratton Editor editor@inboundlogistics.com Amy Roach Director of Strategic Content aroach@thomasnet.com Katrina Arabe Senior Editor karabe @thomasnet.com Sonia Casiano Publication Manager production@inboundlogistics.com Jeof Vita Creative Director & Podcast Producer jvita@inboundlogistics.com PUBLISHER Keith Biondo publisher@inboundlogistics.com HOW BIG IS OUR AUDITED AUDIENCE? 88,000+ Magazine Edition(s) subscribers 400,000+ Podcast downloads 357,000+ LinkedIn correspondents 225,000+ eNewsletter readers 220,000+ Monthly unique visitors 120,000+ Video views 55,000 Social media followers 38,000+ App Readers
GLOBAL ADVERTISING SALES sales@inboundlogistics.com Rachael Sprinz rachael@inboundlogistics.com (212) 629-1562 Joseph P. Biondo jbiondo@inboundlogistics.com OFFICE: (212) 629-1125 MOBILE: (516) 578-8924 INBOUND LOGISTICS LATAM
Guillermo Almazo Garza mexico@inboundlogistics.com (212) 629-1560 HEADQUARTERS Inbound Logistics 6116 Executive Blvd, Suite 800 North Bethesda, MD 20852 (212) 629-1560
Submit creative: bit.ly/ILupload
CONNECT WITH INBOUND LOGISTICS
inboundlogistics.com/podcast facebook.com/InboundLogistics @ILMagazine linkedin.com/company/inbound-logistics youtube.com/user/InboundLogistics instagram.com/inboundlogistics
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