GOODQUESTION
Operation Santa Claus Santa
THINK OF PLANTING A GARDEN. You need seeds,
water, and soil. But you don’t have everything, so you ask a friend to bring the seeds, a friend to bring water, and another to bring soil. But, there is a specific order: soil, seeds, water. Supply chain management is being the person in charge of making sure everyone brings the right stuff at the right time so the garden can grow. –Jeffery Benore President and CEO Benore Logistic Systems, Inc. IMAGINE YOU’RE BUILDING A LEGO CASTLE , but you need help getting all the right pieces. You ask one friend to give you some bricks, another to deliver the doors, and another to get some knights. Supply chain management is like being the boss, making sure the right pieces arrive on time and fit together perfectly to build something awesome. –Ed Rusch Chief Marketing Officer, Magaya RILEY AND ALEX WANT TO MAKE THEIR FRIEND, ROBIN, HAPPY . Riley gets paper from the cupboard and crayons from the drawer, takes them to Alex at the table who gets creative, drawing a picture. Alex gives the artwork to Robin and they smile! Riley and Alex just managed a small supply chain (and they made their friend happy!). –Jim Heide Chief Operating Officer, Loadsure PRETEND YOUR drives you into town to buy a brand- new one, but the two stores you try don’t have what you need. When you get home, you ask your mom to order a new tube online. When the tube arrives, you finish fixing your bike. Supply chain management is making sure everything you need to fix your bike is available when you need it. –Eric Allais President & CEO, PathGuide Technologies BICYCLE HAS A FLAT TIRE. Your dad removes the leaky tube and then
Supply chain management is like Santa delivering gifts —every toy, every stop, perfectly planned and timed. Today, artificial intelligence is the elf that makes it all happen, knowing which sleigh to load, the fastest route, and who’s getting what before anyone asks. AI is the magic behind the scenes, ensuring every delivery feels like Christmas morning. –Rajesh Asher Associate Vice President - Business Development, Trigent Software First, Santa listens to what kids want at the mall (customer service). Then, the elves buy what they need (raw materials), the elves make the toys (manufacturing), and then Santa delivers the toys to the children (transportation). –Todd Bauman Senior Supply Chain Director, Ascential Medical & Life Sciences
YOU WANT CHOCOLATE MILK FOR LUNCH. First, a cow gives milk on a
and people who make it all happen— has to fit perfectly. My job is to make sure no pieces are missing, everything connects smoothly, and the puzzle is finished on time so stores have what you need, exactly when you need it. –Rodney Manzo Founder and CEO, Anvyl THINK OF ICE CREAM. Ice cream flavors are stored in a big building called a warehouse, ice cream truck drivers stop by the warehouse to get all of the flavors displayed on their truck, and they take the flavors to individual neighborhoods to be sold to people there. Supply chain management means getting the right flavors (products) from where they are made to you in a quick and organized way. –Sankalp Arora CEO & Co-Founder, Gather AI
farm. Then, the milk is mixed with chocolate, poured into cartons, and shipped to the store by trucks. Supply chain management makes sure there’s enough chocolate to mix with the milk, enough cartons for the milk, and then enough chocolate milk on the shelf so everyone who wants it can enjoy it. –Amanda Oren VP, Industry Strategy, Grocery, North America, RELEX Solutions YOU AND YOUR FRIENDS VISIT THE BIGGEST TOY STORE IN THE WORLD. You get to play with any toy and take your favorite home. Supply chain management is the magic that ensures all the toys are made, delivered, and ready for you and your friends to enjoy. –Stephen Dombroski Director, Consumer Markets, QAD, Inc.
SUPPLY CHAIN MANAGEMENT IS LIKE PUTTING TOGETHER A GIANT PUZZLE. Each piece—
Answer upcoming Good Questions at: www.inboundlogistics.com/ good-question
ingredients for snacks, parts and boxes for toys, trucks for delivery,
February 2025 • Inbound Logistics 7
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