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SOLVED Supply Chain Challenge? Makeup Magic: How We Helped e.l.f. Cosmetics Conquer Demanding CVS Store Deliveries Top cosmetics brand e.l.f. Cosmetics faced a daunting challenge: deliver beauty product displays to 561 CVS stores within 10 days during the holiday season. LynnCo delivered and then some.
First, we immediately communicated and con rmed with CVS distribution centers and stores to clarify retail shipping guidelines. Second, we synced with e.l.f.’s vendor to coordinate the shipment of retail displays and timeline. Finally, we crafted a geographic shipping schedule, strategically prioritizing the dispatch of longer- distance shipments. This approach allowed us to navigate progressively towards destinations closer to our central hub. Next, we booked the loads, tapping into our network of top-tier carriers. THE RESULTS We ended up achieving some amazing things: • 99% on-time delivery for all 561 shipments. • Saved 80+ hours of intensive labor for e.l.f.’s logistics team. • e.l.f. didn’t lift a single finger and we kept their product line moving.
• The Holiday Season: With the holiday season, capacity can be dif cult to nd and shipments can easily go missing due to volume increases. • Launch Deadlines: e.l.f. needed this product launch to sustain and meet revenue goals for the coming quarter. Deadlines missed affected the bottom-line. LynnCo employs some of the top logistics problem solvers in the country, so we were ready to face the challenge head-on. THE GAME PLAN The goal? Making sure e.l.f. didn’t need to lift a nger. So, our team crafted a game plan that would make even the logistics titans of old nod in approval:
ABOUT THE COMPANY e.l.f. Cosmetics is the number one
cosmetics brand among female teens in the United States. Early adoption and innovative use of TikTok, vegan and cruelty-free products, and impactful collabs with authentic in uencers helped them gain traction in the early days. THE CHALLENGES Their beauty product displays had to be delivered to a whopping 561 CVS stores within a 10-day window, during the holiday season. This Herculean task demanded more than just basic shipment scheduling, it required problem- solving excellence. The LynnCo Team was up against: • Tight Timelines: CVS noti ed us of an urgent 10-day delivery time.
To learn more: LynnCo.com 918-664-5540
62 Inbound Logistics • January 2025
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