NEWS & EVENTS SHAPING THE FUTURE OF LOGISTICS
TRENDS
H ormel Foods is adding a little zing to its U.S. product offering thanks to a joint venture with Herdez Del Fuerte, a Mexico City-based manufacturer and marketer of consumer-branded food and beverages. Together, they are launching a new brand, MegaMex Foods, to market Mexican foods in the United States. The Spicy Side of Supply Chain Integration
by Joseph O’Reilly
MegaMex Foods, which is expected to debut in the fall of 2009, combines the indigenous Mexican food products and brands of Herdez Del Fuerte with the man- ufacturing and distribution clout of Hormel, the Austin, Minn., manufacturer and mar- keter of high-quality, brand name food and meat products such as Spam.
In order to provide focus to the business, MegaMex Foods will be a free-standing entity with an independent management team based in Chino, Calif. The venture is looking to optimize efficiencies by aggregat- ing competencies such as manufacturing, research and development, and supply chain across both parent companies.
September 2009 • Inbound Logistics 15
RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE
www.inboundlogistics.com/3pl
Powered by FlippingBook