CROSS-BORDER TRADE IN NORTH AMERICA
So, he read extensively and connected with several Canadian universities. Then, Polaris identi ed its sustainability baseline, or the steps it already had been taking to move to more sustainable operations. “I was pleasantly surprised,” Cox says, noting that Polaris had been doing more than he’d assumed. Even so, Polaris has partnered with Green Economy Canada and several other organizations to establish the Polaris Sustainability Action Plan and work toward more rigorous targets. “I believe you can take care of the triple bottom line: people, planet, pro t,” he says. “You can do good and do well at the same time.” FAMILY ROOTS, GLOBAL “By listening closely to our customers and the market, we deliver ef cient, tailored strategies that drive success,” says Minarro, cross-border operations director, Sunset Transportation. Sunset excels in cross-border and nearshoring logistics and can simplify cross-border logistics between the REACH, AND QUALITY CUSTOMER SERVICE United States and Mexico by navigating complexities like currency, transportation processes, and border requirements, Minarro says. The company’s seamlessly integrated transportation management
system ensures ef cient operations on both sides of the border, providing customers with end-to-end visibility to mitigate freight risks. “Even as the growth in ecommerce adds challenges to logistics, Sunset leverages technology and proven processes to manage complexities like last- mile delivery, offering real-time shipment tracking and reliable solutions to ensure on-time deliveries,” he adds. Sunset leverages both AI and industry expertise to streamline supply chains and maximize ef ciency and cost savings, Minarro says. Sunset can connect shippers with customized freight and warehousing solutions. As a multi-faceted transportation provider, Sunset offers drayage carrier solutions, along with comprehensive customs, warehousing, and freight brokerage services in both the United States and Mexico. While its technology is state-of-the-art, Sunset continues to operate with ve core values: exibility, loyalty, responsiveness, accountability, and relationships. These values guide actions and support the company’s mission of customizing and executing transportation solutions to help customers continuously improve their supply chains. The company’s legacy dates to 1861, with the launch of Williams Paper Company. In 1989, Jim Williams,
the founder’s grandson, ventured into transportation, launching Sunset Transportation from his home. Since then, Sunset has grown rapidly. In 2012, it developed the predecessor to its LOGIK technology, which provides order visibility, in-transit tracking, and shipping performance metrics, among other features. Also in 2012, Sunset rst appeared on Inc. magazine’s list of the 5,000 fastest growing companies. In 2018, Snowland Freight Services joined Sunset Transportation. In 2019, Sunset opened a branch of ce in Laredo, Texas, providing full cross-border logistics and warehouse solutions. By 2021, Sunset had opened a third cross- border of ce in Queretaro, Mexico.
PROVIDING END-TO-END SUPPLY CHAIN SOLUTIONS
In 2022, Sunset joined Armada Supply Chain Solutions. The acquisition allows both companies to provide a range of data-driven, end-to-end supply chain solutions. Today, Armada Sunset Holdings encompasses three operating companies: Armada, Sunset Transportation, and ATEC Systems. Together, the companies specialize in full-service solutions, including multimodal domestic and international freight brokerage, full integration technology capabilities, supply chain engineering, warehousing, and freight payment. Two years later, in 2024, Inbound Logistics recognized Sunset as a G75 Green Supply Chain partner for its commitment to supply chain sustainability through eco-friendly initiatives and best practices that enhance a more sustainable global supply chain. Sunset Transportation recently worked with a mid-sized automotive parts manufacturer that was looking to expand its operations into Mexico. By analyzing the company’s freight needs and leveraging Sunset’s connections with local warehousing and customs partners, Sunset helped the manufacturer reduce transit times by 20% and costs by 15%. This allowed the company to meet growing demand while maintaining its competitive edge.
Landstar’s U.S./Mexico Logistics Service Center, in Laredo, Texas, features the region’s only 120-ton standalone bridge crane, which streamlines the transloading process.
38 Inbound Logistics • April 2025
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