GROWTH
IT vendors overwhelmingly cite organic sales as the main reason for growth. Supply chain and logistics technology solutions providers continued to enjoy enviable growth in their customer bases in the year leading up to the 2025 survey, matching the sharp growth they saw in sales (see previous page) . Overall, 88% of respondents saw their customer base grow by about 5% or more, while 85% of last year’s respondents saw similar growth. That aligns with sales numbers as 89% of vendors report sales growth of 5% or more in the 2025 survey versus 84% in 2024. Drilling further into those numbers and their impact, 84% had a profit of approximately 5% or more compared to 81% of respondents in 2024.
What led to growth in the past year?
Both 9%
Mergers and acquisitions 1%
Organic sales 90%
TECH IN ACTION
How can technology provide supply chain visibility?
A digital twin can oer visibility amidst supply chain complexity. Take the Radeberger Group, for example, a brewery that owns nearly 60 dierent beer brands in Germany and operates 14 facilities for beer and one for alcohol-free beverages. It also distributes global brands such as Guinness from Ireland and the beverages of U.S.-based PepsiCo in Germany. “We supply every type of food outlet, from corner stores to major wholesalers,” says Emil Wagner, digital supply chain manager for the Frankfurt-based company. It turned to Siemens Digital Logistics to explore the use of its Supply Chain Suite (SCS), which identifies cross-enterprise, cross-system logistics data and aggregates it according to each customer’s needs. The resulting digital twin allows detailed simulations of the various factors aecting production and logistics and their impact on the supply chain. The brewery used SCS to optimize its distribution fleet and to plan several truck hubs in the vicinity of a brewery. The Radeberger Group uses the tool to plan its delivery runs, and the digital twin enables the company to study the downstream eects of every action, examine supply chain capacities and breaking points, and work out details, such as how to optimize logistics workflows in brewhouses, tank sites, and storage facilities. “The digital twin gives us the big picture of the entire breadth and depth of our brewery group’s supply chain,” Wagner says. “We can also respond to day-to-day changes as well as simulate and plan for future changes.” n
April 2025 • Inbound Logistics 47
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