Inbound Logistics | August 2024

GOODQUESTION Readers Weigh In

What Song or Lyric Best Describes Your Supply Chain Experience or Approach?

“Under Pressure” by Queen and David Bowie

“BETTER THINGS” by The Kinks. Like the song’s promise of brighter times, supply chains are evolving. A digital transformation is the driving force, offering tools and data to navigate challenges. –Ori Anavim Co-founder and COO, Grasshopper “WHO RUNS THE WORLD, GIRLS!” as Beyonce says. Women are responsible for 80% of consumer spending so it makes sense for women to be leaders in the supply chain industry. –Maggie Barnett CEO, LVK “WHAT HAVE YOU DONE FOR ME LATELY” by Janet Jackson. It highlights the constant demand for immediate results and efficiency. Rapidly changing consumer demands and market changes dictate that supply chains must continuously prove their value and adaptability. –Stephen Dombroski Director of Consumer Markets, QAD “TURN THE PAGE” by Bob Seger. This perfectly encapsulates the dynamic nature of supply chain management. The lyrics convey a desire to move on from the past and embrace something new. In logistics, inefficiencies and rising costs are the pages we’re challenged to turn. –Doug Ladden Co-founder & CEO, Deliveright “SMOOTH OPERATOR” by Sade. In ecommerce fulfillment, a smooth operation is what we all strive for, but navigating unpredictable demand,

The pressure can be relentless with geopolitical issues, cyber attacks, natural disasters, supply and demand fluctuations, fuel prices, labor shortages, bottlenecks, lack of technology, lack of visibility and data… the list is daunting. –Mark McEntire CEO, Princeton TMX The pressure on manufacturers to innovate in the face of evolving consumer expectations is palpable. Supply chains are under relentless pressure to deliver with precision and reliability while navigating high complexity. –Ryan McMartin Product Marketing Manager, Parsec Automation The song speaks to the steady stream of new challenges supply chains face every day that call for agility and responsiveness to meet customer demands and stay competitive in a dynamic market. –Polly Mitchell-Guthrie VP, Industry Outreach and Thought Leadership, Kinaxis

“ON THE ROAD AGAIN” by Willie Nelson . Wheels are always turning in the transportation industry, We move America! –Tammie Dean Recruitment Manager, Lily Transportation “MONEY FOR NOTHING” by Dire Straits. Because the entire supply chain gets squeezed year after year while expectations remain to accomplish more with less. –Lynne Minto Strategic Sourcing Manager, Communisis

inconsistencies in labor availability, and poorly integrated automation can cause difficulties in creating consistent flow. Tech and software- enabled systems integrators can help get these operations back in rhythm. –Bart Cera CEO, VARGO® “STAND BY ME” by Ben E. King . This highlights the importance of reliability and reflects how we can support supply chains by providing companies with trustworthy data. –Miriam Molino Sánchez Head of Industry Practice, Stibo Systems

6 Inbound Logistics • August 2024

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