10 TIPS 1 OPTIMIZE YOUR ROUTE TO RETAIL 2 PRIORITIZE OTIF PERFORMANCE For brands selling into today’s major retailers, On-Time, In-Full (OTIF) performance is not just a supply chain metric; it is a growth strategy. OTIF directly impacts shelf availability, retailer trust, and chargebacks. In an environment defined by tightening delivery windows
These strategies help CPG brands minimize disruption, protect in-stocks and maintain compliance with increasingly complex retail requirements so they can navigate uncertainty with confidence. Managing Supply Chain Risk
can reduce waste across both transportation and warehouse operations. 8 LEVERAGE VALUE-ADDED SERVICES Value-added services—
Fragmented LTL networks create inconsistencies and risk. Retail consolidation streamlines shipments into full truckloads, reducing complexity, improving transit times, and enhancing overall performance.
including packaging, labeling, barcoding,
4 STRENGTHEN COMPLIANCE Retailer requirements continue to evolve, and non- compliance can quickly erode margins through chargebacks and penalties. Establishing strong processes to meet retailer- specific delivery standards ensures smoother execution and protects profitability. 5 CHOOSE THE RIGHT INVENTORY STRATEGY Without the right inventory model, suppliers face excess costs and inefficiencies. Strategically located consolidation warehouses aligned with retailer distribution centers create a more efficient route to retail. The result is a simplified, scalable inventory strategy that drives consistent performance and growth.
6 ENHANCE CONTROL WITH ASSET OWNERSHIP An asset-based third-party logistics (3PL) provider that owns its fleet, operates its warehouses, and develops its own analytics technologies will enable suppliers to pivot faster and drive better decision- making. Leading supply chain partners also enhance control through integrated systems and real-time data visibility. 7 ACHIEVE SUSTAINABILITY As CPG suppliers face increasing pressure to reduce their environmental footprints, 3PLs should serve as a catalyst. The right partner can reduce a supplier’s carbon footprint while maintaining high service levels. Operational discipline also plays a role. By using data to identify inefficiencies, suppliers
kitting, and point-of-sale display assembly—enable suppliers to meet retailer requirements more efficiently. By executing these services in the same facility as inventory, suppliers eliminate unnecessary handoffs and minimize delays. 9 HARNESS MIDDLE-MILE EXPERTISE Optimizing the middle mile drives efficiency and reduces costs. By strengthening this critical link, suppliers can bridge the gap between production and retail more effectively. Consolidating shipments and leveraging real-time visibility helps reduce empty miles and drive more consistent on-time performance.
and increasing penalties, precision has become a competitive differentiator for CPG suppliers delivering into retail. 3 USE PREDICTIVE ANALYTICS TO FORECAST Limited visibility creates risk. By leveraging technology and AI-enabled analytics, CPG suppliers can stay ahead of demand shifts, safeguard retailer relationships, and maintain consistent delivery performance. Suppliers that invest in predictive intelligence will turn disruption into a competitive advantage.
10 FIND A STRATEGIC PARTNER, NOT JUST A PROVIDER
A single-source logistics provider functions as an extension of your team, bringing expertise and operational support. The right 3PL ensures freight is compliant, protecting reputations and eliminating chargebacks.
SOURCE: KEVIN WILLIAMSON, CHIEF EXECUTIVE OFFICER, RJW LOGISTICS GROUP
8 Inbound Logistics • May 2026
Powered by FlippingBook