of it, as you nd with conventional TMS systems, according to Paul Rehmet, head of product for Loadsmart, a transportation services and software solutions provider based in Chicago. “ShipperGuide was built the other way around,” Rehmet says. “AI and automation is in our DNA, not a “ShipperGuide way around,” Rehmet automation is in feature. That’s why a shipper can talk to ShipperGuide using natural language, and ShipperGuide understands what you need and executes that action on your behalf.” It’s also why ShipperGuide’s FreightIntel AI analytics engine runs continuously on the customer’s live data and surfaces optimization opportunities the user wouldn’t have known to look for. And it’s why the system gets smarter with every load, every tender, every invoice it sees. “This is what AI-native means in the user wouldn’t for. And it’s why with every load, it sees. “This is what practice, and it’s ShipperGuide from other platforms,” practice, and it’s what shippers get from ShipperGuide TMS but will not get from other platforms,” Rehmet says. COPILOT PLAN ShipperGuide recently launched Copilot Plan, which automatically explains every optimization run: which constraints shaped the plan, why certain loads didn’t consolidate, what levers you can pull for a better outcome. “The next era of TMS isn’t about more powerful AI—it’s about AI a logistics team understands and can actually act on,” Prangnell says. “Copilot Plan is the rst piece of evidence we’re already across that line.” In the next step in the evolution of transportation management systems, Battistella says the TMS won’t just record what happened or follow rules. Instead, it will reason about your data using agentic AI. The result is a shift from a system of record to a system of decision intelligence. “We’re already shipping it inside ShipperGuide AI Native TMS today, and we think the TMS that denes the next decade is the one your team trusts to make decisions on its own,” Battistella says. of it, as you nd systems, according of product for product for Loadsmart, for Loadsmart, services and software feature. That’s ShipperGuide and ShipperGuide you need and executes It’s also why FreightIntel AI continuously on and surfaces optimization
Loadsmart’s ShipperGuide, an AI-native transportation management system, streamlines freight procurement, planning, execution, visibility, and analytics with intelligent automation, real-time insights, and AI-powered workflows to help shippers move freight faster.
Every week, Jill Prangnell, senior product manager for ShipperGuide TMS, hears the same complaint from shippers: Their team spends most of the day on work that shouldn’t require a human at all—updating load statuses, chasing carrier conrmations, re-entering data out of email threads. A good TMS not only digitizes that work; it erases it. ShipperGuide accomplishes that through its Copilot Tasks, Automation and ShipperGuide AI Agents. “They handle the routine end-to- end, escalate only the real exceptions, and learn each user’s playbook over time,” Prangnell says. “The shift we see in customer accounts is dramatic— teams that used to spend most of their day pushing tasks forward now spend most of it on the strategic decisions that meaningfully move the business forward. That’s the standard we hold the product to: If a task can be done without a human in the loop, it should be.” A crucial element of the ShipperGuide TMS is that AI is not bolted on the side
LOADSMART: A NEW ERA OF DECISION INTELLIGENCE A TMS today should not just clean
up operations, it should protect the transportation budget, says
Giovanni Battistella, vice president of ShipperGuide, an AI Native TMS for procurement, planning, execution, visibility, and analytics. “That’s where ShipperGuide is genuinely distinctive,” Battistella says. “ShipperGuide Instant Rates collapses the multi-portal, multi-email quoting cycle into a single screen—shippers add their own providers, get live multimodal pricing back in seconds, and book without leaving the TMS.” Meanwhile, FreightIntel AI runs against a shipper’s live network and tells them where rates are drifting, where lanes are softening, and where they should renegotiate. “That’s the number that lands with a CFO,” Battistella says. “You don’t justify a TMS on operational efciency alone. You justify it on the freight spend you stopped leaking.”
48 Inbound Logistics • May 2026
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