Inbound Logistics | May 2026

TRINITY LOGISTICS: CUSTOMIZING TMS FOR EACH CLIENT

“It sees the whole operation, not a slice of it,” Hill says. “That’s what makes the recommendations actually trustworthy.” In addition, third-party AI integrations mean more points of failure that end up as support tickets, something Cortex AI users don’t have to worry about. “For our customers, the difference is simple: Cortex doesn’t ask them to change how they work,” Hill says. “It makes the work they’re already doing smarter. That’s a fundamentally different value proposition than ‘here’s another tool to check.’” While mid-size carriers and brokers historically have been priced out of sophisticated AI tools, PCS is closing the gap with Cortex. “PCS is giving us enterprise-level tech that used to only be for the giants,” says Tim Reilly, vice president of Voyager Express, a Detroit-based trucking and logistics company. INVALUABLE EFFICIENCIES Royal Logistics, a Fargo-based trucking and brokerage company, runs 100 trucks with a small operations team. Before adopting Cortex, dispatch was their biggest bottleneck—lots of manual cross-referencing, lots of time burned before a truck ever moved. After teaming with PCS, they found invaluable efciencies. “One-click assignments and automated driver recommendations have cut hours of manual work out of our week,” says Kaleb Groce, director of operations for Royal. On the nancial side, Hill says, customers running PCS’s integrated accounting module, which is GAAP- compliant and built into the TMS, have seen meaningful improvements in cash ow. No matter their needs, customers benet from PCS’s background in the eld, as the company was purpose-built for transportation in 1996. “We know this industry,” Hill says. “We didn’t start as a generic logistics platform and retool for freight. We

Too often, organizations’ TMS needs are treated the same, but they can be wildly different. That’s why they need a TMS solution that can align with their specic needs, according to Jason Will, senior sales executive for Trinity Logistics, Delaware-based providers of truckload, LTL, intermodal, supply chain, and custom freight shipping solutions. Some of the more complex organizations may be looking for extremely robust solutions, maximized automation, and full-scale integration, he explains, while other shippers are earlier in their TMS journey and are looking to digitize their supply chain and get away from managing day-to-day tasks via spreadsheets. “That is what makes Trinity Logistics offerings so unique,” Will says. “We help our customers dene what an ‘effective’ TMS means for them, and from there we work together on tailoring a solution specically for their supply chain needs and goals.” Trinity is a freight-solutions organization that provides TMS technology made by and for logistics professionals. The company has a wide range of clients that partner with its technology offerings, including large industry-leading organizations and fast-growing enterprises looking to penetrate growing markets. Will says not every customer has the same goals, but similarities among Trinity’s clients tend to align across two main initiatives: streamlining and/or automating operational tasks, and leveraging data to gain an informational advantage. “Whether we are working with a small to medium-sized shipper or a global enterprise, these are the two main challenges our TMS directly addresses by offering impactful and measurable solutions,” Will says. Supply chains are becoming more complex every day, even for growing small to mid-sized shippers. Will says some shippers often assume their logistics

“”

At Trinity, our technology oerings are customizable down to the user level. This enables us to create tailored solutions that are specific to each person, while staying aligned with enterprise-level goals. That gives everyone the ability to leverage the true value that a Trinity solution can oer, whether that be in technology, capacity, or both.

JASON WILL Senior Sales Executive Trinity Logistics

understand the workows, the pressures and what actually matters at 5 a.m. when a dispatcher is trying to cover a load. That depth of domain knowledge is baked into how the product works.”

54 Inbound Logistics • May 2026