GOODQUESTION
velocity and segment freight by prioritizing high-value or time- sensitive shipments.
Lowest Price Equals Lowest Cost, Not!
–Aaron Freedman Chief Strategy Officer, ACI Transport × FREIGHT FRAUD RISK ends at carrier approval. With cargo theft up 60% in 2025, that’s no longer true. A better approach is layered protection—combining pre-tender screening with real-time, in-transit visibility to detect suspicious behavior and prevent loss before it happens. –Andrew Wimer VP Strategic Operations, Descartes × ADDING LABOR, space, or equipment will fix performance gaps. It won’t. Most operations aren’t resource-constrained—they’re decision-constrained. Orchestrate what you already have. When you align labor, inventory, and equipment in real time, you unlock capacity that was there all along. –Keith Moore CEO, AutoScheduler.AI × MORE TECH automatically means more efficiency. In reality, adding tools without fixing processes and data discipline often increases complexity and cost. A better approach is to simplify first: Clarify decision ownership, clean the data, and align systems, then automate what truly creates measurable value. –George Maksimenko CEO, Adexin × BECOMING CONSUMED by mitigation efforts and sourcing adjustments to minimize impact to profit margins. As tariff volatility reshapes supply chains, it is equally, if not more, important to maintain
Many leaders still push for rate cuts in every RFQ. That’s outdated. Focusing solely on price ignores bigger cost drivers, such as reliability and visibility. One last-minute airfreight move triggered by a low-cost, unreliable carrier can erase those savings. A better approach is optimizing total cost through stronger partners, better data, and consistent execution. –Sean Yanok VP Regional Development, Gebrüder Weiss A costly assumption is the lowest‑price provider delivers the lowest total cost. Focusing on price alone can create service issues and raise total landed costs. A better approach is evaluating price with reliability, claims, visibility, and performance to strengthen overall results. –Mike Kukiela SVP Supply Chain and Distribution Management, Schneider Cheap rates often bring hidden costs like delays, poor communication, and service failures that disrupt operations. A better approach is focusing on total cost and reliability, choosing partners who consistently deliver and reduce disruptions across the supply chain. –Tyler Matthews VP, North American Distribution Logistics dba NAD Logistics Price only matters if performance holds. Service failures, delays, accessorials, and recovery costs often erase savings on paper. A cheap move that disrupts inventory or misses a customer commitment is rarely cheap in total cost. Evaluate decisions on reliability, variability, and business impact—not just price. –Matt Huckeba Chief Strategy Officer, Evans Transportation
practices can be rendered obsolete overnight. Winning requires quick, confident decisions that consider the big picture, not just today’s pinch point. –John Lash Group VP Product Strategy, e2open, a WiseTech Global Group company
these events from both a claims and brand expense standpoint. –Jay Gustafson EVP Brokerage, Echo Global Logistics × ALL FREIGHT IS GOOD FREIGHT. The “accept everything” mindset erodes margin and strains
the network. A better approach is disciplined selectivity, using
optimization to evaluate network fit, true cost, and downstream impact. Profitability comes from smarter decisions, not more volume. –Erica Frank SVP Marketing, Optimal Dynamics × GLOBAL NETWORKS AND TRADE LANES are stable. Events like the pandemic, Ever Given , trade wars, and physical wars teach us that when it comes to logistics and supply chain, nothing is written. Decades-old
a macro view of risk to monitor potential supply disruptions.
–David Weeks Supply Chain Industry Practice Lead, Moody’s × AN ORGANIZATION’S LOGISTICS COSTS are simply based on transportation expenses. With the increases our industry is seeing with fraud and theft, it is critical that organizations think of ways to eliminate the chances of
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April 2026 • Inbound Logistics 7
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