Inbound Logistics | July 2007 | Digital Issue

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UPS Supply Chain Solutions WHY THEY WON: What does Brown do

C.H. Robinson WHY THEY WON: C.H. Robinson is a company with a “can-do, make-it-happen attitude,” says one IL reader. Making it happen for shippers is what the Eden Prairie, Minn.-based 3PL specializes in, thanks to its “knowledge of local market conditions, 217 worldwide offices, and industry- leading technology,” reports John Weihoff , CEO. The company recently acquired seven new branch offices in India, and companies offering flatbed truck transportation, and domestic air and expedited services, respectively. Such strategic moves make it valuable to companies such as Ocean Spray. “I consider C.H. Robinson to be a strategic partner, not just a transportation provider,” says Mark Sherburne, general manager, produce.

for IL readers? “Makes zero mistakes,” “drives cost out of our business,” and “is always reliable.” The Atlanta-based 3PL has long been a Top 10 provider, thanks to its “global assets, carrier relationships, and technology; knowledgeable

workforce; and systems that flex for value-added services and cyclical peaks,” says Senior Vice President Bob Stoffel . Camera manufacturer Nikon concurs. “UPS has helped Nikon respond to the market by

extending our ability to turn inventory quickly,” says Arnold Kamen, Nikon’s vice president of operations and customer services. UPS is also earning points with its simplified Web access for shipping, visibility, and billing information.

CLIENT ROSTER: Wal-Mart ■ Anheuser-Busch ■

Clorox ■ Ecolab ■ Fastenal Company ■ MackayMitchell Envelope ■ Company Ocean Spray ■ Hickory Farms ■

CLIENT ROSTER: ▲ Nikon Molex ■ Sprint ■ Novartis ■ Oneida ■

Shoes.com ■ Becton, Dickinson and Company ■ Nestle Purina Pet Care ■ Under Armour ■ Johnson & Johnson ■

CASE STUDY | MACKAYMITCHELL ENVELOPE COMPANY: Frustrated by sending its shipments into a “black hole,” MackayMitchell Envelope Company forged a relationship with C.H. Robinson for freight brokerage services. The company’s prior freight broker “lacked information and communication,” says Joe Cristoforo, vice president, quality and process improvement. “Not only was truck availability an issue, but once our shipments were picked up, we had no visibility into shipment status.” By contrast, C.H. Robinson provides direct communication, feedback, and online tools MackayMitchell couldn’t access before. The partnership allows the envelope manufacturer to offer a high level of service to customers, which, says Cristoforo, is the company’s number-one priority.

CASE STUDY | ARTHUR WILLIAM’S INDUSTRIES (AWI): When Arthur William’s Industries, a Cincinnati-based distributor of retail store fixtures, began sourcing from Asia in 2005, it needed solutions to improve transportation control, efficiency, and reliability. Enter UPS’ Trade Direct Ocean solution. UPS picks up AWI’s goods in China, consolidates shipments into one container to reduce freight and brokerage expenses, and handles customs clearance. Upon arrival at the U.S. port, UPS breaks the shipment down into individual orders and distributes them directly to AWI customers. As a result, AWI slashed time to market from 12 to 14 weeks to 9 to 11 weeks, with commitments for direct-to-store delivery.

July 2007 • Inbound Logistics 93

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