10 TIE
10 TIE
Penske Logistics
TLC WHY THEY WON: TLC stands for Total Logistic Control, but it also abbreviates the company’s mantra: “Thinking Like the Customer,” says CEO Bob Koerner . This attitude enables TLC to “match service delivery, performance goals, and continuous improvement programs to our customers’ core objectives,” Koerner explains. TLC also thinks a lot about technology, focusing on “continued deployment of solutions that better
WHY THEY WON: For Reading, Pa.-based Penske Logistics, customer service is all about developing configurable solutions. “We offer customized products that precisely fit a customer’s needs, instead of making customer needs fit a predetermined solution,” says Vince Hartnett , president. The formula resonates well with readers, who say that Penske “takes its customer’s goals as its own,” and “will never over-commit and under-deliver.” Over the last year, Penske has taken significant steps to better meet customer needs by enhancing global freight forwarding capabilities, and expanding facilities to
integrate customers’ source-to-shelf supply chains,” he adds. Customers have noticed. “TLC’s technology capability fills in our IT gaps,” says one IL reader. Others approve of TLC’s “customer service, creativity, and breadth of resources,” and its “ability to maintain low costs and high service.”
accommodate customer growth in North America, South America, Europe, and Asia.
CLIENT ROSTER: Sara Lee Corporation ■ Dean Foods Company ■ Rich Products ■ The Schwan Food Company ■ Kellogg Company ■
Kraft Foods ■ Lamb Weston ■ ▼ Georgia Pacific ConAgra ■ Diageo ■
CLIENT ROSTER: Merck ■ Eaton ■
Key Safety Systems ■ GM ■ Whirlpool Samsung ■ DSM ■
Ford ■ Sony ■ BMW ■
CASE STUDY | W. NEWELL: W. Newell, a Champaign, Ill.-based distributor of farm-fresh produce, needed a dedicated fleet solution that could provide high-touch/high-service deliveries to five Midwestern states. TLC’s solution, a combination of company drivers and owner- operators, has been fully operational for two
CASE STUDY | WHIRLPOOL: In 2006, after years of working together, home appliance manufacturer Whirlpool Corporation named Penske its Lead Logistics Provider (LLP), giving it management responsibility for all Whirlpool 3PL partners. As LLP, Penske provides Whirlpool enhanced ability to view suppliers’ key performance indicators, and has helped Whirlpool integrate its recent acquisition of Maytag. Penske also assumed responsibility for Maytag’s private fleet, saving Whirlpool more than $1 million. “Our close collaboration enables Penske to be an extension of our business operations,” says Steve Whalen, Whirlpool’s director of supply chain operations. “Just like us, Penske is always looking for new ways to improve efficiency and accountability.”
years. The results? “TLC handles more than 375 loads per week for us, averaging 425 miles per trip. Its 96-percent on-time performance to a 30-minute window makes TLC one of the best 3PL carriers in the business,” says Gary Gionnette, W. Newell’s COO. Gionnette also values the “special link” TLC drivers have built between W. Newell and its customers.
July 2007 • Inbound Logistics 97
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