ITTOOLKIT [ IN PRACTICE ]
Radeberger Brews A Smarter Supply Chain
In the beverage industry, everything is fluid. Production and sales volumes are heavily dependent on both market trends and raw materials availability. The slightest change in the sequence of processes—production, filling, distribution, or the return of empty bottles and containers—has immediate ramifications for the entire supply chain. How is it possible, under such conditions, to optimize both production capacities and route planning over the long term?
THE CUSTOMER The Radeberger Group is Germany’s largest brewery group, with a diverse portfolio of nearly 60 beer brands and 15 production sites across the country. Through strategic partnerships and investments, the group serves a range of retail and hospitality channels, both nationally and internationally. THE PROVIDER Siemens Digital Logistics provides innovative supply chain management solutions, specializing in digital platforms that optimize logistics and transportation networks. The company oers advanced tools such as the Supply Chain Suite, which enables end-to-end visibility, data integration, and simulation-based planning.
The Radeberger Group turned to the digital twin from Siemens Digital Logistics
wholesalers,” notes Emil Wagner, digital supply chain manager at the Radeberger Group, highlighting the complexity of their distribution network. The group also serves numerous other distribution channels and operates a complex international network that transports beverages and handles the return of empty bottles and containers. The picture is similar in procurement and production. Keeping track of the Radeberger Group’s performance and identifying potential for optimization presents daunting challenges. The Supply Chain Suite from Siemens Digital Logistics helps overcome these challenges. DIGITALLY INTEGRATED OVERVIEW NEEDED “We’ve been using digital solutions to manage our supply chain for quite some time,” Wagner explains. “What we lacked, however, was a digitally integrated overview of the entire group’s supply chain, so that we could expand and optimize our capacities.”
to better manage the exceptionally complex supply chain for its brand
portfolio—a project that also quenched the thirst for higher-quality data in Germany’s largest brewery group. Radeberger is not only a famous pilsner beloved by beer a cionados the world over—it’s also Germany’s largest brewery group. The Radeberger Group owns nearly 60 different beer brands in Germany and operates 14 facilities for beer and one for alcohol-free beverages. It also distributes global brands such as Guinness from Ireland and beverages from U.S. giant PepsiCo in Germany, for which it also produces. Additionally, Radeberger holds shares in various specialist beverage wholesalers, including online beverage supplier Flaschenpost, which has been part of the Radeberger Group since 2020. “We supply every type of food outlet in Germany, from corner stores to major
July 2025 • Inbound Logistics 179
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