Attracting the Next Generation of Drivers By ALEX PROTEAU , CTO and Co-Founder, Dispatch Science
Tips for Young People Entering SCM “My advice would be to go for it —there’s so much opportunity for young people to make a difference. The dynamic nature of the supply chain industry creates meaningful space for growth and innovation. With this evolving industry, there is increasing demand for diverse perspectives and new approaches. This provides an opportunity for the next generation of supply chain professionals to recognize their unique value and to make an impact. While there is still room for improvement in terms of representation, the path is widening—and young people are essential to shaping the industry’s future.” MAGGIE TURNER EVP of Logistics, RJW Logistics Group “Be curious about everything. Ask ‘why’ when processes break down, ‘what if’ when exploring solutions. Supply chains need professionals who understand both technical mechanics and human elements. Use your knowledge and experience to make informed decisions. Make informed decisions quickly, learn from failures fast. And lastly, lead through influence, not title. Your curiosity drives learning, learning leads to decisiveness which enables action, and relationship-building creates influence for change beyond formal authority.” TARA BUCHLER Principal, Strategy, JBF Consulting
While demand for delivery services continues to surge, the pool of qualified drivers is shrinking. Fleets across North America are grappling with a persistent driver shortage, and traditional recruitment strategies, such as higher pay, better benefits, and flexible schedules, are no longer enough. To attract the next generation of drivers, companies must consider the drivers’ digital experience. Younger drivers entering the workforce have grown up with smartphones and intuitive apps. They expect smooth, responsive digital experiences. Unfortunately, many fleet operations still rely on outdated legacy systems that frustrate drivers with clunky workflows, poor visibility, and manual paperwork. Cloud-first transportation management systems have driver apps that are as user- friendly and responsive as the apps people use every day, with real-time notifications about assigned jobs, priority changes, and delivery updates. They offer optimized stop lists, turn-by-turn directions, and instant access to delivery details. Using Technology to Build Trust and Transparency Modern systems that provide real-time information on route performance, delivery exceptions, and feedback loops help create clarity. When drivers see how their work connects to the bigger picture and feel confident that delays or issues are being communicated clearly, they’re more likely to feel invested. Cloud-based platforms enable this real-time coordination, connecting carriers and shippers regardless of backend setup. Ultimately, the hidden factor that helps fleets attract next-gen drivers is a culture of innovation. Drivers want to work for companies that invest in technology and prioritize user experience. This doesn’t mean layering on flashy tools or automating everything; it means building systems that work with people, not around them.
with Captain Planet on the Project Learning Garden initiative since 2023. Dematic also provides scholarships to support
rising talent in science, technology, engineering, and mathematics (STEM). In August, the company honored 12 students who received its 2025 Dematic FIRST Scholarships. The annual scholarship recognizes students who have demonstrated exceptional potential and a passion for innovation.
Now in its fifth year, the Dematic FIRST Scholarship program receives applications from aspiring STEM leaders across the United States and Canada. A panel of Dematic leaders evaluates applicants based on their academic strength, creativity, and dedication to shaping the future of science and technology.
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