FULFILLMENT
Final-mile delivery is the linchpin of a successful logistics operation and a convenient customer experience. Yet e-commerce retailers often fall short on home delivery performance, with three out of four consumers reporting a negative delivery experience in the past three months, according to Descartes’s 2022 E-commerce Home Delivery Consumer Sentiment Report . STREAMLINING THE WORKFLOW To consistently meet their delivery promise to consumers, e-commerce retailers must accelerate and streamline warehouse and delivery workflows— from receiving orders, prioritizing them in the warehouse to be picked, packed, and shipped, and delivering the product to the customer. They also must ensure transparent and proactive communication across the entire order lifecycle.
Keeping consumers informed of order status until POD is a key factor in meeting the delivery promise and creating a convenient customer experience. OFFERING CHOICE AND TRANSPARENCY Consumers also want choice and transparency for delivery options. With help from technology, retailers can offer customers the ability to choose their ideal delivery option—the fastest, least expensive, nearest drop-off point, or most environmentally friendly—in real time during the checkout process. Fulfillment excellence requires warehouse, shipping, and delivery operations to work in unison. As retailers find new ways to capitalize on the convenience economy, having a technology foundation that’s specialized for e-commerce needs will be a critical
Successful retailers recognize that customer satisfaction—and top- and bottom-line growth— hinge on high-performance
logistics workflows and optimized fulfillment.
The goal is to spend less time sorting returns and quickly get returned inventory back into circulation, while creating a convenient, personalized returns experience for the customer. Companies also can leverage the information they receive from customers on their “reasons for returns” to ensure product descriptions are as up to date as possible, which helps reduce the volume of returned goods.
factor in helping them drive growth, profits, and customer satisfaction.
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More than data, more than visibility
The pharmaceutical industry is increasingly reaping the benefits of digital transformation. For some players, our technology is already making this possible at scale. With Controlant’s IoT device-enabled platform, you can reduce material losses, enhance the reliability and sustainability of operations, and gain peace of mind. We share your vision of zero-waste supply chains. To achieve this together, our pharma-built platform provides you with the right information in real time, so you can act on it in real time. More than data, more than visibility, Controlant provides real-time actionable insights that make your supply chain strong, agile, and resilient, from end to end.
Find out more at controlant.com/transform
December 2022 • Inbound Logistics 25
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