ITTOOLKIT [ IN PRACTICE ] After working for several years in the field of styling and fashion, Joelle Desaulniers created the eponymous JOELLE Collection. The Quebec-based company offers unique dresses, sweaters, jumpsuits, and jewelry, among other items, through a thriving online business and a boutique in Trois-Rivieres. Another boutique in Place Ste-Foy is slated to open later in 2023.
Operating in Style
THE CUSTOMER: Launched in 2016 in Quebec, Canada, JOELLE Collection sells quality, stylish women’s clothing, accessories, and jewelry online and in two retail stores. THE PROVIDER: The Descartes Systems Group Inc. oers on-demand, software-as- a-service solutions that address productivity, performance, and security for logistics-intensive businesses. by Karen Kroll
parcel shipping solution would match the company’s business model and improve JOELLE Collection’s ful llment processes. IMPROVING WAREHOUSE OPERATIONS The management team at JOELLE Collection had seen a success story about another Peoplevox customer, also in the direct-to-consumer fashion and apparel industry, says Troy Graham, vice president of business development for Descartes. Descartes applies a scanning-based approach to daily warehouse operations that helps ensure transaction accuracy and con rms that inventory numbers between storefronts and warehouse operations are consistent, helping to prevent overselling. The solutions also can automate e-commerce operations and integrate multiple sales channels and marketplaces. Retailers and direct-to- consumer brands also can bene t from e-commerce-focused warehousing technology, parcel shipping capabilities and mobile ful llment solutions.
“JOELLE’s mission is to break the rules of fashion by putting women at the heart of our priorities in the making of our clothes,” says Isabelle Courchesne, director of operations with JOELLE Inc. The goal is to allow women to develop self-con dence and ourish, so they can evolve into the best version of themselves, she adds. As the popularity of JOELLE Collection grew, its operations needed to keep pace. Management was looking to make several changes, including automating more inbound processes, increasing the company’s ability to pick and pack more orders, and reducing the risk of ful llment errors. In addition, JOELLE Collection’s inventory system needed to synchronize with the company’s Shopify sales platform, so it would accurately re ect actual warehouse inventory to online customers. In late 2021, Courchesne and her colleagues started assessing whether Descartes’ Peoplevox e-commerce warehouse management solution and ShipRush multi-carrier e-commerce
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