Inbound Logistics | January 2022

CHECKINGIN

Vol. 42, No. 1 January 2022 THE MAGAZINE FOR DEMAND-DRIVEN ENTERPRISES www.inboundlogistics.com

STAFF

You Won’t Get Fooled Again

PUBLISHER Keith G. Biondo

publisher@inboundlogistics.com

EDITOR Felecia J. Stratton

editor@inboundlogistics.com

SENIOR EDITOR Katrina C. Arabe

karabe@inboundlogistics.com

S ometimes a kick in the pants is a step forward. The past two years have certainly been kicking it, and not in a good way for many of you. Stress of the type we are still going through can be incentive to change business practices. Incremental changes are a normal part of standard business practices. Catastrophic COVID kicks was nothing anyone could have predicted or planned for. We asked some business leaders in our audience to

Jaclyn Ix jix@inboundlogistics.com

PLATFORM CONTENT MANAGER

CONTRIBUTING EDITORS Sandra Beckwith • Merrill Douglas • Thomas Gresham • Karen M. Kroll • Helen Mann • Debra Phillips • Amy Roach Conrad Winter • Gary Wollenhaupt CREATIVE DIRECTOR Jeof Vita jvita@inboundlogistics.com DESIGNER Nicole Estep nicole@inboundlogistics.com DIGITAL DESIGN MANAGER Amy Palmisano apalmisano@inboundlogistics.com PUBLICATION MANAGER Sonia Casiano sonia@inboundlogistics.com CIRCULATION DIRECTOR Carolyn Smolin

Keith Biondo, Publisher

describe what it was like: “A massive broken unpredictable mess.” —Kevin Ledversis, Newcastle Systems “A never-ending game of whack-a-mole.” —Brian Higgins, managing director, KPMG “The biggest dumpster re ever.” —Chris Peckham, vice president of operations, FreightPlus Yet people in logistics are a resilient bunch and are prone to pivoting privation into process improvements. “Antiquated processes unearthed signicant disruption.” —Michael Hung, CEO, CBX Software “Opportunity to excel and evolve.” —Bruce Lancaster, CEO, Wilson Electronics “Everybody’s rethinking their supply chain.” —Mark Robinson, president, UPS Capital “A digital revolution is happening. Massive disruption, wild unpredictability, and sky-high customer expectations have combined to produce a perfect storm for global supply chains. Shippers have no choice but to abandon outdated ways of working.” —Virgil Ferreira, COO, Magaya We agree with our audience and this edition contains plenty of examples of the motivation to improve on what this “never-ending game of whack-a-mole” has given us. But it goes beyond that. The cover of this 2022 Logistics Planner edition features an album with the title song: We Won’t Get Fooled Again. What that means is the way forward is not just another case of having a specic business operations problem and then nding a solution to address that one- off challenge. That is an outdated static approach. The way forward must be different in that it has to be ongoing and continuous improvement. Only then, we won’t get fooled again. n

SALES OFFICES PUBLISHER: Keith Biondo

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847-446-8764 • FAX: 847-305-5890 haroldleddy@inboundlogistics.com Marshall Leddy 612-234-7436 • FAX: 847-305-5890 marshall@inboundlogistics.com

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jbiondo@inboundlogistics.com NORTHEAST: Rachael Sprinz 212-629-1562 • FAX: 212-629-1565 rachael@inboundlogistics.com MEXICO & LATAM: Guillermo Almazo 212-629-1560 mexico@inboundlogistics.com FREE SUBSCRIPTIONS www.inboundlogistics.com/free

Inbound Logistics supports sustainable best practices. Our mission is rooted in helping companies match demand to supply, eliminating waste from the supply chain. This magazine is printed on paper sourced from fast growth renewable timber.

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