I n today’s highly competitive supply chain landscape, technology-based solutions are crucial to success. However, it can be dif cult for small and mid-size businesses (SMBs) to afford and integrate the same sophisticated tools that their larger peers use, making it challenging for them to keep up with the latest advancements in the eld and the ef ciencies that they bring. Still, smaller businesses hoping to scale to compete with large companies need to turn to technology to take that step. Technology plays a vital role in helping SMBs compete with larger businesses in the supply chain. From cloud-based software solutions for order tracking to supply chain management platforms and robotics, technology can bring SMBs the ef ciencies and insight that are necessary to thrive today. “Technologies that democratize access to labor, supply, and logistics level the playing eld for SMBs, in many instances allowing them to compete side by side,” says Raine Mahdi, CEO and founder of Zipfox, a California-based sourcing platform.
January 2023 • Inbound Logistics 145
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