Inbound Logistics | January 2023

SCCAPACITY

Mobile technologies improve sustainability in various ways, but their impact on employee engagement and retention is critical to enhancing sustainability in the months and years ahead. DIGITAL TRANSFORMATION DEFINES LOGISTICS MANAGEMENT Today’s supply chains are a mess, something that is especially apparent right now. Unfortunately, many of these challenges will not abate with time. Instead, they will continue to reverberate into the future, demanding a solution that enhances logistical outcomes. Digitalization is foundational to these efforts as connected devices, AI algorithms, and mobile technologies enhance supply chain capacity at a critical time.

It’s powered by a cohort of workers where the average driver is approaching 50 years old, exacerbating an already fraught employment landscape. It’s estimated that the United States needs 80,000 more truck drivers to meet current demand, requiring companies to retool their recruiting efforts for younger generations. Mobile technologies offer one solution. Emerging professionals don’t want to make dozens of phone calls to book a load. Rather, they want to use mobile apps that are as powerful and intuitive as the apps they use to schedule an Uber, order food, or consume media. Therefore, supply chain entities can adopt user-friendly mobile apps that engage new, younger workers. This includes features like “click to book” functionality that modernizes scheduling and management.

In addition, supply chain entities can generate sophisticated load routing and building, making logistics management more efcient and effective by maximizing the amount of cargo on a particular load and helping that cargo take the most effective delivery route. For example, suppose a weather event disrupts one region. In that case, AI systems can account for these changes by suggesting adjusting delivery times, scheduling team drivers, or traveling a different route. Streamlined, automated operations make supply chain entities more efcient while amplifying their capacity to respond to changing circumstances and emerging challenges. 3. Mobile technologies enhance sustainability. The supply chain ecosystem is expansive, including more than 1.5 million trucking companies.

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January 2023 • Inbound Logistics 69

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