TAKEAWAYS
including technological integration, data accuracy, and high implementation costs. Key takeaways from the survey include: • Industry specifics. The demand for real-time shipment visibility is especially high within the logistics service provider/3PL sector. Here, 42% of customers ask for 75-100% real-time visibility, followed by 36% of customers demanding 51-75% visibility. • Slow progress. Despite the critical need for real- time shipment visibility, nearly half of the surveyed organizations have not yet adopted this technology. However, 77% acknowledge its indispensability, and 42% of customers demand 75-100% shipment visibility. • Technology adoption. IoT devices are among the most adopted technologies for enhancing visibility, with 53% of companies currently leveraging IoT trackers/devices (vs. 25% in 2023) to facilitate real-time tracking and data analysis for decision-making. • Role in digital transformation. 41% of respondents consider shipment visibility a high priority, while 30% of participants assign it the highest priority level, underlining its critical role in enhancing digital strategies.
VISIBILITY VIEWS EVOLVE Real-time visibility has transitioned from a value-added service to a fundamental customer expectation. That’s the key takeaway from The State of Visibility 2024 survey from Charlie Pesti and Shipping & Freight Resource in partnership with Tive, which looked at elements driving the growing emphasis on real-time shipment visibility. Respondents underscore the escalating demand for immediate tracking capabilities across sectors such as logistics, pharmaceuticals, and retail and they cite benefits including enhanced customer satisfaction and operational efficiencies. However, the survey also shows persistent challenges to achieving effective real-time visibility,
April 2024 • Inbound Logistics 17
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