Inbound Logistics | April 2024

INFOCUS 1 INFO SNACKS 12 VERTICAL FOCUS: HEALTHCARE 14 NOTED 16 TAKEAWAYS 82 IN BRIEF CONTENT PARTNERS 20 How to Use Automation for Increased Transportation and Logistics Visibility Offered by Zebra 22 How to Future-Proof Your Supply Chain from Freight Embargoes Offered by SMC 3 23 Unlocking Heavy/Specialized Success Offered by Landstar 24 Providing Cost Savings and Customer Service Offered by Hub Group

Load-managing innovations and other new tools

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INFO 76 SUPPLY CHAIN INSIGHTS 84 CALENDAR 86 RESOURCE CENTER

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GOOD QUESTION Supply chain professionals would make great _______?

INSIGHT 4 CHECKING IN Supply chain technology: What’s coming online? 6 GOOD QUESTION

How would you complete this sentence? Supply chain professionals make great _______. 8 10 TIPS Becoming a shipper of choice 28 IT MATTERS From experimentation to transformation: generative AI in the supply chain 30 LEAN SUPPLY CHAIN Is your supply chain “blocked”? 88 LAST MILE How retailers can avoid social media FOMO

INPRACTICE 10 LEADERSHIP: OTTO MOTORS CEO MATT RENDALL: POUR ON THE GAS AND GROW After starting his company with just $200, Matt Rendall has learned to focus relentlessly on product and customer development, lead with humility, trust his gut, and allow his team to learn from mistakes. 79 IT TOOLKIT: RIVIANA FOODS GETS A LOAD OF AI To ensure all truckloads are optimized to their maximum legal capacity when they leave a facility, Riviana Foods—a leading rice company—partnered with ProvisionAi for a load optimization solution.

Social media tips for ecommerce retailers

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Inbound Logistics (ISSN 0888-8493, USPS 703990) is mailed monthly to approximately 60,000 business professionals who buy, specify, or recommend logistics technology, transportation, and related services, by Thomas, a Xometry company, 6116 Executive Blvd, Suite 800, North Bethesda, MD 20852. Periodicals postage paid at North Bethesda, MD, and additional mailing offices. All rights reserved. The publisher accepts no responsibility for the validity of claims of any products or services described. No part of this publication may be reproduced or transmitted in any form or by any electronic means, or stored in any information retrieval system, without permission from the publisher. Postmaster send address changes to: Inbound Logistics, P.O. Box 1167, Lowell, MA 01853-9900

April 2024 • Inbound Logistics 3

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