Inbound Logistics | April 2024

GOODQUESTION

ORCHESTRA CONDUCTORS. “Conducting” suppliers, “rehearsing” logistics, and “tuning” end products to match demand. Similar to musicians in an orchestra, raw materials and manufacturers must harmonize and synchronize to create the desired end products and ensure on-time in-full deliveries. –Nirav Patel CEO, Bristlecone AVIATION CONTROL TOWER CHIEFS. Like chief controllers who must consider vast amounts of data from multiple sources to make timely, critical decisions, supply chain managers possess the unique ability to oversee complex networks to ensure the seamless flow of goods. –Lilian Bories Chief Marketing Officer, TradeBeyond MAGICIANS because they make the impossible seem possible. Crafting a magic act involves careful planning to ensure each trick flows seamlessly. Supply chain pros are strategic planners, designing and executing plans. The behind-the-scenes “magic” of supply chain makes complex processes look effortless. –Karin Stevens EVP, Chief Marketing Officer, Overhaul NBA GENERAL MANAGERS, handling player transactions, contracts, coaching hires, and serving as a link to ownership. Likewise, supply chain pros oversee all aspects of supply chain operations, from procurement to production, ensuring efficiency and communication with upper management. In both roles, seamless execution is key to success. –Itamar Zur Co-Founder, CEO, Veho CHEFS. You have to ensure the right ingredients get to the right place at the right time. A complex dish can require a lot of different processes, and one bad egg can spoil the batch. These are realities that everybody in a supply chain closely understands. Everything is about timing. –Bryan Gerber Founder and CEO, Hara Supply

Big Day Coordinators

Wedding planners. Our extreme attention to detail, coordination across multiple parties, and ability to foresee and mitigate risks, and solve problems ensure that a supply chain is well orchestrated, much like a seamlessly executed wedding where everyone has a wonderful experience. –Allen Jacques Industry Thought Leader, Kinaxis Both wedding planning and supply chain management require logistical expertise in the sourcing, scheduling, and delivery of various components, management of multiple vendors, focus on customer satisfaction, ability to stay within budget, adherence to timelines, troubleshooting all manners of problems quickly, and meticulous attention to detail. –Rebecca Wilson Group Vice President, Human Resources, Kenco

ACROBATS. In the supply chain, we constantly seek balance for our customers from beginning to end. Not only are flexibility and speed vital to success in both professions, but we have to be daring and innovative while working interdependently with a low margin for error. –Sarah Damschroder Vice President of Human Resources GEODIS in Americas CHESS PLAYERS. Like chess champions, supply chain professionals must think a few steps ahead to get inventory in and out of the warehouse and to their final destinations in a timely and efficient manner. –Steven Hyman COO, Global Messenger and Logistics ADVENTURE TOURISM LEADERS. Supply chain professionals possess the skills to lead adventure tourism and expedition planning services. Their attention to detail and strategic planning abilities make them ideal leaders for orchestrating high- stakes expeditions. For example,

trekking up Mt. Everest, a supply chain pro could coordinate how exactly to get you and the supplies to the peak. –John Donigian Senior Director–Supply Chain Strategy Moody’s Analytics PARENTS. Parenting is problem solving in the face of constant change, many unknowns, and zero chance of perfection. Raising resilient children and managing supply chains have many parallels. Supply chain professionals are constantly applying capabilities such as generalization, abstraction, and subjectivity to complement technology. –Elton Brown Consultant, DMS SPACE SHIP CONTROLLERS because we are used to real-time events, with constant changes, and “failure is not an option” mindsets. We move all of the goods that are around us, day by day, decade upon decade. –Danny Schnautz President, Clark Freight Lines

Answer upcoming Good Questions at: www.inboundlogistics.com/good-question We’ll publish some responses.

April 2024 • Inbound Logistics 7

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