SVP, sales and operations. “Best of all, it is at no additional cost. “If a customer does not want to operate it themselves, PalletTrader offers a managed solution called PalletTrader+. We set it up, and operate and manage it on behalf of the customer—whether they want to own procurement, want us to do it, or want a blended/hybrid approach,” Kull says. “The user has complete access and visibility via a customized portal and can take it back in-house at any point.” Bettaway remains focused on providing customized pallet solutions for larger enterprises with complex supply chains. “We’re not abandoning our traditional business model. We decided to build and invest our future in technology and digitalization, because we believe in that,” Vaccaro says. The main reason, he says, is for cost
and transform it to make the operating cost even that much lower,” he says. In fact, Bettaway leverages PalletTrader itself. “As a company, Bettaway finds value and efficiency in leveraging PalletTrader to conduct business,” Vaccaro says. “The size and scope of our online pallet supplier network is the largest and most established in the country. It doesn’t exist anywhere else.” PalletTrader continues to evolve its services to meet customer demand. In June, the company will release new functionality to automate pallet redemption and recovery, which will provide clients ultimate cost visibility. “As an organization, visibility and transparency has always been a pillar of what we do. With PalletTrader, it was important for us to not only maintain that, but take it to a whole new and enhanced level,” Vaccaro notes. Later in 2024, the team hopes to complete API connections to some leading ERPs and procurement tools,
bringing even more automation for order requests and tracking. With the pallet industry expected to grow 5% to 7% a year, Vaccaro expects the need for a centralized pallet network/system to grow as well. “The rental pallet market has its place, but it has also grown to maturity,” he says. “We still see a highly decentralized and fragmented pallet network for the non- rental segment of the market. We’ve chosen the path to be that unifying platform for all.” Since its launch, PalletTrader has received numerous accolades, including the 2023 Top Tech Startup by Food Logistics, Supply & Demand Chain Executive . It also deployed more than 100 branded trailers across the United States. “We are excited by where we are today and are enjoying the build. We are getting the brand out there for all to know,” says Vaccaro. “Our goal is that when someone says they need pallets, they immediately think of PalletTrader.” n
control for all users. Digitalized solutions offer the promise of “low to no touch” and lower overhead cost. “We take a very low-margin business THE PALLET EXPERTS YOU WANT IN YOUR CORNER
Innovative services trusted by supply chain leaders to create winning pallet programs.
Matthew Herna n dez Purchasing Director
Kamps helped Matthew’s automotive company save over $2 MILLION annually through a comprehensive pallet program.
66 Inbound Logistics • May 2024
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