Inbound Logistics | May 2024

GOODQUESTION

holds a balance between AI for e„ciency and human oversight and troubleshooting for adaptability.

Cultivating Relationships

–Ira Renfrew Chief Product Ocer, Outrider

EMOTIONAL INTELLIGENCE as well as imagination and intuition. This is why humanizing data is key to achieving accuracy, reducing AI hallucinations, and bringing credibility and measurable impact to your AI strategy. AI capabilities are limited without the support of high-quality data and a human-centric approach. –Emanuela Delgado Senior Group Vice President of the Revolution, Red Lightning Group, Parts Town INGENUITY. AI functions best when working in tandem with human ingenuity. While AI excels at complex but predictable tasks, humans are required to handle unexpected situations and variables or when innovation is the key ask. –Anand Padia Associate Vice President, Program Management, Trigent Software GUT FEEL combines intuition, instinct, education, and the emotional impact of life experiences into one’s decision-making process. Humans can channel personal knowledge and emotions combined with research data (possibly from AI) to make crucial supply chain decisions. Sometimes, a hunch is the best way to make a decision. –Stephen Dombroski Director of Consumer Markets, QAD INTUITION. AI cannot replicate the nuanced intuition or knowledge of new upcoming events that humans bring to the table. AI excels in pragmatic use cases such as predicting the next best parts in the cloud-based robotics design process. –Annie Noel Chief Operating Ocer, Vention PERCEPTIVENESS. Humans can discern subtleties and context AI algorithms may overlook, allowing us to ensure quality control, identify irregularities, and make informed decisions. Human expertise is

Relationships are formed by keeping promises and doing what you say you are going to do. From these relationships, trust is earned and with trust, e„ciencies are gained. –Bill McCoy Chief Operating Ocer, Riverstone Logistics

AI can’t replace the human capacity for relationship building. While it can help automate straightforward questions, it may struggle to navigate di„cult conversations and interpersonal dynamics that require a nuanced understanding of the situation. –Seth Frederickson VP, Product Management, FourKites

Judgment

In many real-world scenarios, there is not a large amount of high-quality data or one clear metric that can encapsulate all of the tradeo s that need to be made. That is where human judgment is required. –Adam McElhinney CEO, Uptake While AI can recognize patterns and automate routine tasks, it lacks the ability to make decisions

that require true judgment. In supply chain management, it’s often necessary to navigate ambiguous situations and make tradeo s between competing priorities. Human decision-makers can consider the broader implications. –Je† Durham CTO, Princeton TMX

invaluable during emergencies as we respond with empathy, adaptability, and ethical consideration, which are di„cult for AI to comprehend. –Seratun Jannat Lead Data Scientist, GEODIS in Americas FLEXIBILITY. Supply chain volatility has become our new normal. The human ability to react in real time and course correct based on new information is imperative to navigating supply chain turbulence for our shippers and carriers. –Zach Jecklin Chief Information Ocer, Echo Global Logistics

Answer upcoming Good Questions at: www.inboundlogistics.com/ good-question We’ll feature some responses.

May 2024 • Inbound Logistics 7

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