T he last mile can make or break the customer experience. Delivery performance remains one of the biggest drivers of consumer con dence and satisfaction, yet many ecommerce brands still fail to give transportation strategy the attention it deserves. As customer expectations continue to evolve and supply chains become increasingly complex, staying competitive requires agility, adaptability, and a willingness to rethink traditional approaches. Here are eight transportation best practices that ecommerce brands should prioritize. Transportation used to be an afterthought for ecommerce brands. Not anymore. The landscape has changed dramatically, and the brands out front have changed with it. By June Allan Corrigan
July 2026 • Inbound Logistics 143
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