GOODQUESTION Readers Weigh In What’s Your Supply Chain Acronym for 2026?
PANIC. Policy changes. AI opportunities. Network disruptions. Inventory issues. Constrained networks and operations. –Stephen Dombroski Director, Consumer Markets, QAD BRO! Be Relentless Opportunists. With 2026 shaping up to be another demanding year for the industry, the companies that stand out will be those that remain relentlessly customer-focused, anticipating needs, strengthening partnerships, and keeping freight moving. –Mark Lewis Sr. Director, Brokerage Operations, TA Services FRESH. Forecasting, Replenishment, Efficiency, Sustainability, and Halting (waste). FRESH emphasizes accurate forecasting and replenishment, operational efficiency, sustainable practices, and creating value.
SIPOC will remain the king acronym in supply chain. It serves as an organizing framework to design material flows and to explain basic supply chain concepts to the uninitiated. While it papers over a lot of detail, process, and difficulty of course, it remains a powerful concept for its simplicity, accuracy, and functionality. –Joe Adamski Senior Director, ProcureAbility
FOCUS. Forecast, Orchestrate, Collaborate, Unify, Simplify. Complexity is everywhere. Clarity wins. We forecast with precision, orchestrate partners around shared data, collaborate across silos, unify systems that once operated alone, and simplify wherever possible. –Matt Huckeba LABEL. Lean, Automated, Barcode-Enabled Logistics. This year is about cutting downtime, boosting accuracy, and strengthening workflows with smarter labeling, mobile data capture, and print automation. –Ken Feinstein VP, MIDCOM Data Technologies DiSCO. Digital Supply Chain Officer. Not as a title, but as a way of running operations. It captures the shift from supply chains that just show information to systems that can actually make decisions and act. –Nishith Rastogi Founder and CEO, Locus Chief Strategy Officer, Evans Transportation
and orders in real time. Evolve through data-driven automation. Unify processes across partners. Perform with speed, resilience, and operational excellence. –Luca Cortinovis Associate Partner, Logistics Reply US STEER. Secured capacity through strong carrier partnerships; Tech‑enabled visibility from unified data; Efficiency across operations; Elevated decision‑making with AI and analytics; and Resilience via multimodal options. These are all practical levers that shippers and their partners can use to create breathing room as markets tighten. –Bill Heaney Chief Commercial Officer, Odyssey Logistics REACH. Stay Resourceful, Efficient, Agile, Collaborative, and Honorable as we strengthen our digital capabilities and global teamwork. –Catherine Chien Chairwoman, Dimerco Express Group
–Amanda Oren VP, Industry Strategy, Grocery, North America, RELEX
SAFE. Secure, Automated, Fast, Efficient. We’re making big improvements to our security measures with our new automated fraud detection program. We’re also implementing more AI and automation in our logistics for more streamlined supply chain operations. –Mike Trudeau EVP, Business Development, Montway Auto Transport MOVE UP captures our supply chain focus: Modernize with cloud- native, AI-enabled microservices. Orchestrate warehouse processes end-to-end. Visualize inventory
12 Inbound Logistics • January 2026
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