LEADERSHIP Conversations with the Captains of Industry
For Shauna Bowen, Curiosity and Accountability are Non-Negotiable
Shauna Bowen is helping to lead Radial, a logistics and fulfillment services provider, through a digital and innovation transformation. As executive vice president and chief digital and transformation officer, Bowen helps to set the vision and develop the plans to align Radial’s products and execute against the vision, leveraging technology, digital innovation, and client service. Radial’s ‘north star’ is helping companies scale as they grow, Bowen says. For instance, Radial can help clients that operate an ecommerce direct-to-consumer business model add a marketplace or start selling over a social media platform. Among other services, Radial will work with the company to drive connectivity through to fulfillment, order management, and other systems. While Radial continues to partner with ecommerce brands, it’s also adding business-to-business clients. Here, Bowen shares her thoughts on leading an organization through such dramatic changes. IL: How do you approach your leadership role as you help Radial pursue its goals? Over the years, I’ve learned you can’t do everything yourself. You need people to help move the ship. It ends up being a force multiplier. When thinking about how to enable employees, I consider three things. First, I take a position of servant leadership. It’s rare that I ask an employee to do something I haven’t done. I also try to provide clarity and clear obstacles. Second, people make better decisions the more they know, so I try to create an environment of transparency. As long as information isn’t confidential, I provide as much as possible. Transparency can also help connect the dots, so people understand how we want to change Radial as a company, through this journey of digital innovation and transformation. The third pillar is having a growth mindset and solving for ‘yes.’ I try to help employees shift their thinking from ‘Here’s why we can’t do it,’ to ‘Here’s how we can do it. I just need these things in place.’ It’s flipping the mindset a little. IL: Have you applied these concepts to tough situations? When you try to modernize a technology stack and leverage a workforce that has been around for a while, finding the right balance is critical. You can’t just bring new people in. You
Shauna Bowen EVP, Chief Digital & Transformation Officer, Radial
Shauna Bowen embraces three pillars of leadership—servant leadership, transparency, and a growth mindset—to power Radial’s digital transformation and help clients achieve their goals.
by Karen Kroll
26 Inbound Logistics • January 2026
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