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How Jocko Fuel Manages DTC And Retail Fulfillment at Scale As a fast-growing sports nutrition brand, Jocko Fuel faced mounting logistics challenges as it expanded from direct-to-consumer (DTC) fulfillment into national retail distribution.
Flexible staffing, advanced processes, and automation give Saddle Creek the operational agility necessary to handle demand spikes while maintaining high service levels across all channels. In the past two years, Saddle Creek has scaled to accommodate a 243% increase in Jocko Fuel’s retail growth. The 3PL manages retail compliance end to end—ensuring adherence to routing guides, documentation requirements, and delivery schedules. This helps Jocko Fuel avoid chargebacks and maintain strong retail relationships. Moving operations from Maine to Saddle Creek’s centrally located Fort Worth facility helped to reduce delivery time and cost. The addition of advanced rate shopping, carrier diversification, and package optimization have reduced parcel costs by nearly 30% while maintaining fast, reliable delivery. With a high-performing logistics foundation in place, Jocko Fuel can focus on expanding its retail footprint and serving customers, while Saddle Creek handles the complexity of execution behind the scenes.
THE CHALLENGE: ACCOMMODATING OMNICHANNEL GROWTH Rapid growth increased operational complexity in several key ways: • Supporting multiple sales channels: Fulfilling orders for both ecommerce and retail channels simultaneously introduced operational complexity, including the need for real-time inventory visibility, efficient order processing, and support for lot, rotation, and traceability requirements. • Accommodating fluctuations in order volume: Rapid sales growth, frequent product launches, and promotional spikes created volatility in order volume, making it difficult to scale operations while maintaining speed, accuracy, and reliability. • Complying with retailers’ requirements: Retail fulfillment added another layer of pressure. Large retail partners required exact delivery windows, detailed documentation, and adherence to packaging and labeling standards, with the risk of costly chargebacks if requirements were missed. • Delivering quickly and cost- effectively: The brand’s remote Maine location made it difficult to meet consumers’ expectations for free shipping and timely deliveries. To compound the challenge, rising parcel shipping costs threatened margins in a highly competitive consumer goods category.
Jocko Fuel needed a logistics strategy that could flex with demand, support omnichannel growth, address retail compliance requirements, and control fulfillment and transportation costs— without diverting focus from brand building and product innovation. THE SOLUTION: DELIVERING FLEXIBILITY, COMPLIANCE & COST-REDUCTION Jocko Fuel partnered with Saddle Creek Logistics Services to design a scalable, omnichannel logistics solution that aligned with the brand’s growth objectives. The 3PL manages warehousing, fulfillment, and inbound and outbound transportation for the brand’s full portfolio from its facility in Fort Worth, Texas. Saddle Creek’s robust warehouse management system (WMS) is central to the solution. It provides real-time inventory visibility and supports retail, marketplace, and ecommerce orders from a single inventory. The WMS also accommodates complex requirements for inventory rotation, lot control, and traceability— even for new variety and sample packs with multiple SKUs.
To learn more: sales@sclogistics.com 888-878-1177 sclogistics.com
January 2026 • Inbound Logistics 57
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