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SOLVED Supply Chain Challenge? Holman Logistics Uses Artificial Intelligence to Transform Operations Holman’s partnership with OneTrack brings AI solutions for increased safety and digital visibility.
THE CHALLENGE For Holman Logistics, nothing is more essential than the safety of its team members and the customers for whom they provide manufacturing logistics, warehousing, and transportation services. “Our core values set the foundation for the work we perform, and our most important core value is safety. Even though we’ve been around before electricity, we constantly seek technology, training, and other innovative resources to drive our superior safety and operational performance,” commented Brien Downie, CEO of Holman Logistics. Throughout its locations across the United States, Holman operations leaders and their customers understand the human and financial costs of machine-related accidents. Holman currently monitors and tracks MHE activity; however, the organization wanted to understand the root causes of mishaps and determine whether it could create a system to warn of potential problems and prevent accidents. THE SOLUTION Along with ensuring that it hires, trains, and develops technically proficient MHE drivers, Holman Logistics chose to partner with OneTrack to leverage that company’s expertise in a specialized AI-driven platform designed to automate, optimize, and proactively manage warehouse and supply chain operations.
Holman’s custom logistics solutions are both safe and cost-effective. AI technology provides real-time feedback and detects patterns to prevent collisions while optimizing operations.
automated, and optimized ones. These technologies help create a safer, more efficient workplace for everyone, which is vital for Holman because processes, requirements, and workflows vary greatly by customer and location across its nationwide network of facilities. Brien Downie stated, “I am confident that AI, along with our ongoing commitment to safety, will help us achieve our goal of accident-free operations. Integrating these tools into our procedures, we deliver on our operational mission of Journey to Zero.”
OneTrack’s AI agent platform acts like a digital workforce for logistics operations. This partnership frees Holman from being bogged down in dashboards, spreadsheets, and fragmented tools. Using the technology, Holman now monitors, analyzes, and, crucially, acts on operational data that is continuously and autonomously provided. The powerful collaboration emphasizes action over just insights. AI agents generate reports, send communications, coach team members, and even coordinate responses to operational issues. It’s a system driven by deep learning that not only detects when a near-miss or incident occurs but also understands why it happened. Most importantly, it can recognize patterns for a real-time, comprehensive operational overview. The combination of advanced computer vision, real-time data integration, and autonomous AI agents transforms supply chain operations from reactive, manual processes to proactive,
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To learn more: solutions@holmanusa.com holmanusa.com
64 Inbound Logistics • January 2026
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