TAKEAWAYS
Trucking Influencers Take Over Trucking influencers on social media, especially women truckers and drivers, are gaining traction and changing up transportation, says a PartCatalog.com report. They teach beginners about their unique experiences of life on the road, review products such as truck bed covers and floor mats, and show off their truck driving skills. Take a look at the top trucking influencers, according to the report.
READYTOLIVE ONTHEEDGE? Driven by evolving communications networks, such as 5G, 25% of supply chain decisions will be made across intelligent edge ecosystems by 2025, a Gartner report predicts. Edge ecosystems transform operations by bringing decision-making close to the original source of information. They help bring data processing, communications, and storage together to create even workflows and streamline real-time responses to stakeholders, Gartner says. Advances in data communications services, such as Wi-Fi, Bluetooth, and 5G, will support edge ecosystems and complement traditional supply chain solutions with more virtualized and remote networks processing data. Edge computing decision-making is already occurring in many supply chains, Gartner says, and the focus during the next three years will be figuring out how to further enable automated networks of edge decisions. Interest in flexible automation for logistics operations is rising. Gartner predicts that 75% of large businesses will adopt some form of intralogistics smart robots in their warehouse operations by 2026. Smart intralogistics robots are cyber-physical robotic automation primarily used for warehouses and distribution centers. Labor constraints, rapidly rising labor rates, and the residual impacts of the pandemic will compel most companies to invest, the report says. These solutions address the need to automate certain processes by adding intelligence, guidance, and sensory awareness, allowing them to operate independently. Many flexible robots use cases exist, Gartner says, such as transporting pallets of goods, delivering goods to a person, and picking individual items. They can be implemented quickly and inexpensively, and can be easily scaled to better manage the peaks and valleys of fluctuating demand.
Highest-Earning Trucking Influencers
ESTIMATED EARNINGS PER POST
NUMBER OF FOLLOWERS
INFLUENCER
DESCRIPTION
TikTok: Adryana Oltean
$1,400
1.5 million Originally from Romania, Oltean first sat behind the wheel professionally at age 18 before driving internationally at 24. She answers questions about trucking and posts entertaining videos.
TikTok: Alex Nino
$961
1.1 million This commercial driver creates
informational videos about aspects of the trucking industry and shares stories from the road and adventures with his son.
TikTok: Jasmin De Loa
$953
952,800 Before TikTok, De Loa was an aspiring singer and actress from California. Her posts often focus on the experience of being a woman in the trucking industry.
Twitter: @TruckerDesiree
$186
14,831
Desiree raises awareness of trucking conditions for women. She founded Real Women in Trucking, a volunteer organization network of support for women entering the trucking industry.
Twitter: @trucker_josh
$128
9,859 This Canadian trucker is known for
documenting his travels across North America with his two dogs. His content focuses on entertaining his audience and connecting other drivers.
Instagram: Angelica Larsson
$4,003
332,300 Also a popular YouTuber, Larsson
discovered her passion for driving trucks after first climbing into a big rig at age 4. Hailing from Stockholm, she has become an inspiration for women in her home country considering a career in trucking.
Instagram: Happiness By The Mile
$679.00
54,000 A professional truck driver for four
years, Happiness By the Mile shares her experiences of life on the road, how to become a professional truck driver, and product reviews. She also has a popular YouTube channel.
YouTube: TroyStarz Trucking Vlogs
$198.00
59,410 Originally from Jamaica, TroyStarz
documents his travels in Canada and provides entertaining insight into the trucking industry. He owns and operates his own trucking company.
20 Inbound Logistics • February 2022
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