GOODQUESTION Readers Weigh In
Who Would Be Your Lifeline During a Logistics Crisis? Why? Quenching Logistics Challenges
A HISTORIC MILITARY LEADER who identified logistics as one of the most critical success factors and elevated the profession: ♦ Dwight D. Eisenhower: “You will not find it dicult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics.” ♦ Napoleon Bonaparte: “Amateurs discuss tactics, professionals discuss logistics.” ♦ Alexander the Great: “My logisticians are a humorless lot. They know if my campaign fails, they are the first ones I will slay.” –Andre Luecht Global Practice Lead, Manufacturing, Transportation & Logistics, Zebra Technologies TONY FADELL. He was the creator of a number of critical software and hardware technologies—including the iPod and Nest thermostat—which makes him qualified to understand both elements that generally exist in logistical crises. Tony was hired to design and build what became the iPod and shipped the first one to customers 290 days after beginning the project. –Michael Johnson CEO, Metrc ELON MUSK. He is never satisfied with the current way of things. He always has a plan for the future and is not afraid to tell the truth as he sees it. Finally, he has the resources. –Reo Hatfield VP, Corporate Services TA Services
The leadership at Coca-Cola. They have the best distribution network in the entire world, getting products onto shelves incredibly soon after launch. With the ability to navigate and thrive within international supply chains, while dealing with a diverse set of regulatory requirements, they are an ideal source for dealing with a complex logistics crisis. –Bryan Gerber Founder & CEO, HARA Supply
MY DAD. I was lucky to work with him to help grow his company Canyon State Courier when I was fresh out of college. I remember thinking how lucky I was to spend time with him daily, sitting in his oce and working through the crazy challenges this industry brings our way. –Tim Cocchia CLDA Treasurer Board Member and COO, Xcel Delivery Services DR. JOHN COYLE from Penn State, though sadly he passed away. In his absence I would say that any of the logistics professors in Penn State’s Smeal College of Business could serve as a tremendous resource in a bind. I have alumni bias, but they have always been at the forefront of new research and trends related to the profession. –Eric Elter Director, Information and Technology Services, KDL Logistics SAM WALTON. As the founder of Walmart, his extensive experience in building and managing a retail empire
with a strong focus on logistics and supply chain management would be invaluable in navigating and resolving the crisis eectively. –George Maksimenko CEO, Adexin ULYSSES S. GRANT. He won the U.S. Civil War based on excellence in supply chains. –Antony Yousefian VP Climate & Circularity, Wiliot LAURA LANE, chief corporate aairs and sustainability ocer at UPS. During the pandemic I saw firsthand her ability to navigate through unprecedented government regulations. She kept UPS operating, both domestically and internationally. –Melissa Somsen Chief Commercial Ocer, AFS Logistics RAY KROC. The McDonald’s founder was driven to maintain consistency. He drove eciencies and delivered a high-quality customer experience while maintaining costs. His innovative
14 Inbound Logistics • July 2023
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