THELASTMILE Logistics Outside the Box
BACK-TO-SCHOOL Report Card
$41.5 BILLION Estimated back-to-school spending in the United States, according to an annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. This marks a record high—up from $36.9 billion in 2022 and the previous high of $37.1 billion in 2021. 69% Share of back-to-school shoppers who expect to buy electronics or other computer-related accessories in 2023. This is up from 65% last year and the highest in the NRF survey’s history. $15.2 BILLION Expected total spending on electronics in 2023. This is a record high, making electronics spending the primary driver for the increase in total back-to-school spending. JULY MIDSEPTEMBER 2023 The back-to-school shopping season. This closely watched time period gives shippers and logistics service providers a read on consumer spending. A robust season signals a positive holiday season to come. With increased demand for electronics boosting consumer spending, retailers are gearing up for a packed back-to-school shopping season. So far the 2023 cycle is earning high marks:
TOP ELECTRONICS CONSUMERS PLAN TO BUY Laptops Tablets Calculators “Retailers have been preparing for months to ensure they are well stocked with essential essential items for the school year.” year.” –Matthew Shay, President and CEO, NRF TOP RETAIL OUTLETS OUTLETS Online Department stores stores Discount stores stores
Source: National Retail Federation
224 Inbound Logistics • July 2023
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