Are You Ready for Today’s New World? Thanks to the explosion in e-commerce and the COVID-19 pandemic, a manufacturer, distributor, or retailer of consumer products can no longer just “fill the pipeline” and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs.
To do this is no easy task; it requires a Lean, agile, and responsive supply chain.
There was no existing “playbook” for organizations to navigate their way through this new world — until now.
Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage By Paul Myerson This book describes the impact of omni-channel marketing on the supply chain and logistics functions. It will help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
Available in hard cover or e-book. Order today: https://www.routledge.com/Omni-Channel-Retail-and-the-Supply-Chain-Working-Together-for-a-Competitive/Myerson/p/book/9780367641979
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